About the Program

Become Industry Ready with Placement Assistance

Placement Assistance

With a salary upto ₹ 24 LPA**, after the successful completion of program.

Performance Driven Internship*

One of a kind currciculum with Hands-On Experience and Internships.

Personalised Student Mentorship

Dedicated Student Mentor, Discussion Forums and Strong Peer Network and personalised feedback on assignments.

Get R.O.I. - Return on Investment (between 3x-12x) on the program fees

Program fee starts at
₹18,750 / month
Become a Post Graduate
in Digital Marketing & Sales
Earn salary
Upto ₹24 LPA** + incentives
post successful program completion

Program Overview

Key Highlights

  • Placement Assistance* of upto ₹24 lacs per annum** after course completion
  • 8 Industry Certifications including top digital brands
  • 100+ hours of online learning
  • Practical Cases & Projects with Dedicated Student Success Mentor
  • Practical assignments and real-time practical projects
  • Interaction with digital marketing experts and peers
  • full time Internship
  • Online Course with virtual support

"PGP in Digital Marketing & Sales at IIEC is a digital sales campaign management training program. Getting a job is based on the students digital sales performance ."

- Sumit Pareek,
Chairman- Indian Institute of E-Commerce

Enroll Online

Last Date Admission Status Batch Timings
Nov 10th Closed On-demand Sessions 10:00 AM - 5:00 PM IST
Closing Soon On-demand Sessions 10:00 AM - 5:00 PM IST

Note: students are requested to do tasks as given in the program in order to become job-ready.

Fee Starts at

₹18,750 /month

Course Details

Syllabus
  • What you'll learn

    1. Certified Digital Marketing Professional

    2. Certified Marketing Automation Expert

    3. Certified Growth Hacking Expert

    4. Certified SEO Strategy Professional

    5. Certified Social Media Professional

    6. Certified Content Development Expert

    7. Certified Content Marketing Professional

    8. Certified Affiliate Marketing Professional

  • Program Background:

    The is a flagship certification program of Indian Institute of E-Commerce and it was launched in the year 2015. IIEC has trained and certified over 15,000 students so far. Digital sales executives are a need of the time in the business world post covid-19 the demand of PGP in Digital Marketing & Sales has increased and we are estimating that over 100000 Digital Sales Professionals will be required to manage small and medium sized businesses in India alone. The program is 100% online and the jobs are also virtual/work from home as the e-commerce and edtech startups willing to hire our students are based online.

  • Certifications

    The PGP in Digital Marketing & Sales is a 11 months online certification program, and the students learn 8 different certification programs, the student needs to successfully get certified, this is just 100+ hours of on-demand video lecture so the students gets to know the fundamentals of the digital marketing.

  • Assignments

    Milestone and performance driven skill set development in a highly practical environment. Here the student is given the opportunity to work on practical assignments to gain hands-on practical knowledge managing IIEC’s digital platforms for better understanding of various social and search channels to become efficient with the digital technologies, the assignments are fun and entertaining yet challenging for some as it is a performance-based task. We expect the student to achieve milestones and desired results.

  • Practical Projects

    Once the student has successfully learned the practical skills during the assignment then he is given the opportunity to access the practical digital marketing projects. Every student works on Digital sales campaign management and the student's primary task is to generate traffic, leads, and sales online which can either be a physical goods or digital goods.

  • Internship

    During internship, the student will be working on lead generation, lead nurturing, and leads closure. The student will be required to even make cold calls and convert them into paying customers. The students will be responsible to create various formats of contents such as audio content, visual contents such as banners and text contents such as blogs, manage social media channels, search engine optimization, keyword optimization, lead generation, traffic generation, sales etc for an EduTech startup that is IIEC itself or with any of the IIEC's incubated startups.

  • Placements:

    Post successful completion of all the above steps, the students will be given the opportunity to work for startups incubated by IIEC. Once they have gained satisfactory results the students will be granted access to the IIEC's job board where they can prepare for interviews, get help in resume development and apply for the jobs online while IIEC's placement team will be assisting the students but IIEC doesn't guarantee that the student will be placed in company with so and so salary because placement is purely depends on students skills.

  • Placement Assistance Terms:

    IIEC is an institute not a placement agency IIEC takes guarantee of best quality training in the field of digital marketing and e-commerce with top mentors and practical learning to make the student job-ready with the required skills. However we have many companies in partnership where placements are available but IIEC is not going to guarantee students job in any company at any salary, getting a job is purely on student's performance and skillset

  • 1:1 Support

    The program is purely online and highly practical students will be given ongoing support on digital marketing tools and practical learning experience throughout the journey with an online mentor who will be available on phone call, WhatsApp, e-mail, zoom video call, or any channel so they can evaluate the student performance and continue to guide the student to make them successful. The student is required to follow up with their mentor and get consistent support

Like the curriculum? Enroll Now
Join our PGP in Digital Marketing & Sales Program today!.


    Certifications

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    • 1: Digital Marketing Professional
      • 5-6 Hours
      • 1 Assignments
      Learning Objective: Practically understand Digital Marketing Strategies, learn to focus on every step of your customer, thinking like a CEO, Story Telling, Digital Marketing Tools.
      Fundamentals of Digital Marketing
      Understanding Customer Persona
      Developing Digital Marketing Framework
      Digital Brand Awareness
      Digital Marketing Tools used in E-Commerce
      Keeping Your Company in E-Commerce Trend
    • 2: Marketing Automation Expert
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn how marketing automation transforms email marketing to support multichannel marketing campaigns and increase lead generation and conversion.
      Automation Bots for your E-Commerce Marketing Strategy
      Automating Interaction with your Website Visitors
      Automating Marketing Research
      Automating Lead Nurturing
      User Experience Automation
      Automating Social Media Messaging
      Automating Team Management
      Automating Sales of your Products
    • 3: Growth Hacking Expert
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn what strategies make Uber, Airbnb and top e-commerce startups an billion dollar business. Learn the marketing hacks and growth secrets today.
      Introduction to Growth Hacking
      Understanding the profile of a growth hacker
      The Growth Hacking Process
      The Growth Hacker Funnel
      Push & Pull Tactics in Growth Hacking
      Product Tactics for Getting Visitors
      How to Retain Users
      Tools & Terminology in Growth Hacking
    • 4: SEO Strategy Professional
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Get the best-in class hands-on practice on all the industry-related SEO tools and applications to get Product Pages to Rank #1 on Google, Learn SEO that works for E-Commerce Stores.
      Introduction to Search Engine Optimization
      On-page & Off-page SEO
      Blackhat SEO Vs White Hat SEO
      Keyword Research & Link Building
      How Google Ranks Content
      Indexation & Accessibility
      Site Speed & Performance
      SEO Tools
    • 5: Social Media Professional
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging.Use social media not just for marketing, but for customer services & PR.
      Introduction to Social Media
      Social Media Best Practices
      Social Media Metrics & ROI
      Finding the Right Social Media Network
      Facebook & Twitter Marketing
      Google + & Linkedin Marketing
      Youtube & Pinterest Marketing
      E-Commerce Idea Validation & Brand Positioning
    • 6: Content Development Expert
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn to develop over 42 different types of Audio, Visual & Text contents that can help your products to get sold online. Get Tools & Software to Practice content development.
      Introduction to Content Development
      Content Development in Pinterest
      Content Development in Linkedin
      Content Development in Twitter
      Content Development in Facebook
      Creating Customer Targeted Content Development
      Creating Inbound Public Reations Content
    • 7: Content Marketing Professional
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn the top Web content development by researching, writing, gathering, organizing, and editing information for publication on websites.
      Creating Compelling Marketing Content
      Creating an Effective Content Marketing Strategy
      Creating Appropriate Content Guidelines
      Identifying Promotional Opportunities
      Content for Different Audience Segment
      Promoting Content Through Different Channels
      Finding Industry Influencers
    • 8: Affiliate Marketing Professional
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn how creating affiliates around you can provide a steady stream of income for your E-Commerce store. Learn different of CPA, CPC, CPM & CPV campaigns for an effective affiliate marketing.
      Introduction to Affiliate Marketing
      Affiliate Marketing Strategies
      Affiliate Marketing Paradigmss
      Effective Promotional Strategies
      Analyse E-Commerce Market Opportunity
      Choosing the Best Affiliate Niche
      Pros & Cons of Major Affiiiate Sites
      Affiliate Marketing Resources
    • 9: Fundamentals of E-commerce
      • 5-6 Hours
      • 1 Assignments
      Learning Objective: Learn the framework and become organised. in E-Commerce management. Start your E-Commerce journey with us and become job ready.
      Introduction to E-Commerce
      Online Shopping Process
      Starting Your Own E-Commerce Store
      Profitable Product Selection
      Analyse E-Commerce Market Opportunity
      Target Customer Identification
      Pricing Your Products
      E-Commerce Idea Validation & Brand Positioning
    • 10: E-Commerce Web Developer
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn to build the frontend of an e-Commerce store from scratch all with your imagination without using coding or technical work with ongoing support from IIEC
      Choosing a Domain Name
      Understanding Site Design
      Low Cost Web Development
      Best Hosting Service
      Creating Search Engine Friendly Contents
      Publishing Your E-Commerce Webstore Online
    • 11: E-Commerce Operations Manager
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: In this module, IIEC will teach you E-Commerce Cashflow Management, Power of Affiliates, Selling Information, Payment Gateways, Shopping Cart Solutions, inventory Management, Logistics.
      Understanding Cash Flow in E-Commerce
      Power of Affiliate Networks For E-Commerce Sales
      How to Sell Information Online
      Scrum Foundations (5 Scrum Values)
      Payment Gateways
      Shopping Cart Solution
      Inventory Management
      E-Commerce Logistics & Order Fulfillment
    • 12: E-Commerce Law Professional
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: This module teaches you how to incorporate a business, the laws and also the Intellectual Property Rights such as Copyright, Trademark & Patents to protect an E-Commerce Business model.
      Business Laws
      Types of Business Incorporations
      Intellectual Property Rights Of Your E-Commerce Business
      E-Commerce Business Taxation
    • 13: Dropshipping Expert
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn why Dropshipping can be a profitable and exciting area for first-time entrepreneurs looking for a business to start.
      Introduction to Dropshipping
      Supply Chain & Fulfillment Process
      Finding Suppliers & Wholesalers
      Profitable Product Selection
      Analysing Data Trends
      Dropshipping on Various E-Commerce Marketplaces
      Inventory Management & Order Fulfillment
      National & International Shipping
    • 14: E-Commerce & Global Trade Professional
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn to sell products in wholesale ( B2B ) globally and get a Professional Certification in “E-Commerce & Global Trade” from Indian Institute of E-Commerce and inttco Singapore ( B2B Global Trade Company).
      Introduction to International Trade
      Understanding Cross Border E-Commerce
      International Trade Process
      Documentation Required for International Trade
      Custom Clearance Procedure
      Banking & Payment Mechanism
      Shipping & Logistics
      International Market Analysis
    • 15: E-Commerce Security Manager
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn about the top E-Commerce Store's Security & customer Frauds, developing E-Commerce security planning, making the store hack proof and more
      Introduction to E-Commerce Security Management
      E-Commerce Store Security & Customer Frauds
      E-Commerce Information Security Planning
      Making Your E-Commerce Store Hack Proof
    • 16: Retail E-Commerce Executive
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn how to make a Retail Store Cashier less, Learn major design trends and techniques used by successful retailers around the world - techniques that they can implement themselves to improve shopper experience in their own stores.
      Introduction to Digital TransformationIntroduction to Digital Transformation
      Online Business Platforms
      Entering From Retail to Online
      E-Commerce Marketplaces
      Selling on Social Media Network
      Designing
      Optimising Product Page
      Retail to Online Store’s User Experience
    • 17: GST for E-Commerce
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn the Recent Update on GST and The Impact of GST on E-Commerce Businesses, Get thorough understanding of the GST tax regime and will be "GST Ready" for the coming future
      Agile ManifestoIntroduction to GST for E-Commerce
      Problems before GST
      Features of GST
      Register for GST
      Filing GST Returns
      Claiming GST Credit
    • 18: Examination: PGP in Digital Marketing & Sales
      • 120 Minutes
      • 100 MCQ
    • 1
      Year Program
    • 8
      Online Certifications
    • 100+
      Online Learning
    • 1
      Digital Degree
    • 5.4
      Lacs Average Salary

    Skills Covered

    • Search Engine Optimization
    • Keyword Management and Research
    • Sales & Communication
    • Lead Generation & Nurturing
    • Traffic Generation
    • Online Reputation Management
    • Content Marketing
    • Website Management and Optimization
    • Marketing Automation
    • Direct Marketing
    • PPC / Paid Ad strategy
    • Web Analytics
    • Customer Acquisition
    • Blogging
    • High Ticket Closures
    • Social Media Strategy

    TOOLS COVERED

    Facebook Ads Google Ads Google Tag Manager Google Keyword Planner Google Analytics Google Data Studio Bing Ads Mangager Youtube Advertising YouTube Analytics MAJESTIC MOZ semrush SpyFu Buffer Hootsuite Social Studio Facebook Insights QlikView Google Trends uber suggest Feng-GUI hitwise SimilarWeb Google Ads Manager LinkedIn Ads Twitter Ads Raven SE Ranking Facebook Instagram LinkedIn Twitter YouTube

    Internship

    During internship, the student will be working on lead generation, lead nurturing, and leads closure. The student will be required to even make cold calls and convert them into paying customers. The students will be responsible to create various formats of contents such as audio content, visual contents such as banners and text contents such as blogs, manage social media channels, search engine optimization, keyword optimization, lead generation, traffic generation, sales etc for an EduTech startup that is IIEC itself or with any of the IIEC's incubated startups.

    Like the curriculum? Enroll Now
    Join our PGP in Digital Marketing & Sales Program today!.


      Online Exam

      Complete the PGP in Digital Marketing & Sales program successfully to obtain the India's most respectful certification and skills with Indian Institute of E-Commerce.

      • Get over 17 Certification and PGP in Digital Marketing & Sales
      • Join the best online startups post certification
      • Be eligible for grow upto CXO for an online startup
      PGP Certificate - IIEC
      Click to Zoom

      Placements

      55+
      Hiring partners
      24
      LPA Highest Salary
      7
      Job Levels
      1
      Year Program
      Course Completion
      Includes 11 months of performance based video lectures and practical program
      Milestone Achievement
      Learn and achieve results for traffic, leads and sales.
      Placements
      The above placements statistics are based on the online market trend where the student get salaries and designation based on their skills and performance in digital marketing
      Job Promotion
      7 levels of Job from "Digital Sales Executive" to "Digital Sales CEO".

      Enroll Online

      Last Date Admission Status Batch Timings
      JAN 20th Closed On-demand Sessions 10:00 AM - 5:00 PM IST
      Dec 4th Closing Soon On-demand Sessions 10:00 AM - 5:00 PM IST

      Note: students are requested to do tasks as given in the program in order to become job-ready.

      Fee Starts at

      ₹18,750

      The IIEC - Advantage

      Strong hand-holding with dedicated support for 24 months and master your digital marketing skills

      Industry Mentors
      • Receive unparalleled guidance from industry mentors, teaching assistants and graders
      • Receive one-on-one feedback on submissions and personalised feedback on improvement
      Student Success Mentors
      • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
      • Success Mentors are your single points of contact for all your non-academic queries
      Full-Time Remote Job
      • Interact with Indian Institute of E-Commerce Live Mentors and understand the startup environment
      Selling Practice
      • Practically work on various digital sales activities and give results to the startups in a simulated environment
      Earn Stipend
      • Earn upto ₹10,000** per month during the internship program while you work on practical digital sales activities
      11 months Milestone Plan
      • Certification, assignments, practical projects, internship where you perform for the digital sales activites for the client startups and achieve results in order to become job ready
      Perform with targets
      • From client to client once you join the program the targets will be given to you, some clients may ask for lead generation online, some clients may ask for direct conversion of customers using traffic generation and various other activities. Once you are able to achieve those results based on the clients hiring criteria you will be able to fit yourself in the job market with good salaries.
      Earn Salary
      • There are thousands of business struggling in digital marketing and online selling you can be one of the best consultant for them as a PGP in Digital & Sales Marketing by Indian Institute of E-Commerce and can work with local as well as international startups.

      Faq's

      Be future ready? Enroll Now
      Join our PGP in Digital Marketing & Sales today!.


        Student Reviews

        4.8

        The Mentor knows the field really well.Thank you for guiding each topic with a live examples.

        The easiest way to learn about ecommerce website design.

        I leave this rating because this course has applied approach and knowledge.

        *Learn With Easy EMI Plans. EMI Options starting at Rs. 18,750 /month

        Program Fee - INR 4,50,000 (Rs. 18,750 /month)

        Tenure EMI
        1 ₹ 4,50,000 (5% Discount if student pay in full)
        2 ₹ 2,25,000
        4 ₹ 44,250
        6 ₹ 1,12,500
        6 ₹ 75,000
        18 ₹ 25,000
        * Payment option (a) - INR 25000 x 18 monthly instalments
        * Payment option (b) - INR 75000 x 6 quarterly instalments
        * Payment option (c) - INR 112500 x 4 half yearly instalments
        * Payment option (d) - INR 225000 x 2 instalment
        * Payment option (e) - INR 450000 x 1 ( We offer 5% discount on total fee for students opting to pay in full)
        * The fee is payable in monthly or quarterly installments.
        Payment Option EMI Instalments
        (a) ₹25,000 18 monthly Instalments
        (b) ₹75,000 6 quarterly instalments
        (c) ₹1,12,500 4 half yearly instalments
        (d) ₹2,25,000 2 instalment
        (e) ₹4,50,000 1 ( We offer 5% discount on total fee for students opting to pay in full)

        Financing this MBA is easy

        • Take the next step towards your application with a payment plan that caters to your needs.

        • No hassle of hefty student loans

        • Flexible EMI plans available

        • Note: The fee is payable in monthly or quarterly installments..

        24 months @ INR 450000

        Tenure(Monthly) EMI
        1 ₹ 4,50,000 (5% Discount if student pay in full)
        2 ₹ 2,25,000
        4 ₹ 44,250
        6 ₹ 1,12,500
        6 ₹ 75,000
        18 ₹ 25,000
        * Payment option (a) - INR 25000 x 18 monthly instalments
        * Payment option (b) - INR 75000 x 6 quarterly instalments
        * Payment option (c) - INR 112500 x 4 half yearly instalments
        * Payment option (d) - INR 225000 x 2 instalment
        * Payment option (e) - INR 450000 x 1 ( We offer 5% discount on total fee for students opting to pay in full)
        * The fee is payable in monthly or quarterly installments.
        Payment Option EMI Instalments
        (a) ₹25,000 18 monthly Instalments
        (b) ₹75,000 6 quarterly instalments
        (c) ₹1,12,500 4 half yearly instalments
        (d) ₹2,25,000 2 instalment
        (e) ₹4,50,000 1 ( We offer 5% discount on total fee for students opting to pay in full)

        Pricing

        PGP in Digital Marketing & Sales

        Program suitable for working professinals, job-seekers, entrepreneurs and everyone who want to join e-commerce industry.

        Advanced Practical
        17-In-One Certifications

        PGP in
        Digital Marketing & Sales

        December Offer
        ₹18,750 / month (for 24 months)

        100% Practical Training

      • Licence for 1 user (Lifetime Access)
      • 17+ Certificates Bundle Included (₹170000)

        01. Fundamentals of E-commerce (₹10000)

        02. Certified E-Commerce Web Developer (₹10000)

        03. Certified E-Com. Operations Manager (₹10000)

        04. Certified E-Commerce Law Professional (₹10000)

        05. Certified Dropshipping Expert (₹10000)

        06. E-Commerce & Global Trade Professional (₹10000)

        07. Certified E-Commerce Security Manager (₹10000)

        08. Certified Retail E-Commerce Executive (₹10000)

        09. GST for E-Commerce (₹10000)

        10. Certified Digital Marketing Professional (₹10000)

        11. Certified Marketing Automation Expert (₹10000)

        12. Certified Growth Hacking Expert (₹10000)

        13. Certified SEO Strategy Professional (₹10000)

        14. Certified Social Media Professional (₹10000)

        15. Certified Content Development Expert (₹10000)

        16. Certified Content Marketing Professional (₹10000)

        17. Certified Affiliate Marketing Professional (₹10000)

      • Real-time case based assignments (₹5000 x 17 = ₹102000)
      • 3 months internship
      • Amazon Paid Projects (Earn upto ₹75,000 on Amazon)
      • 100% Practical e-commerce store development, management and marketing
      • WhatsApp group access
      • Instructor-Led live classes (complementary) (₹7500/session x ∞)
      • Digital Marketing
      • Free digital marketing tools & software access (₹10000 +)
      • Career advice (₹10000 +)
      • 1:1 online Mentorship (₹25000)
      • Job Board Access
      • Lifetime access, updates & support (invaluable)
      • Want to Speak to an IIEC's Mentor?


          x Certificate - IIEC