Key Highlights

  • Learn Basic to Advanced skills for Search Engine Optimization
  • Attract organic traffic to the website, boosting visibility and new customer
  • Understand how Search Engines Work
  • Learn multiple research methods for effective data collection
  • Apply research concepts to market your website successfully
  • Employ Best Practices and techniques to promote search engine rankings of your website
  • Learn how to manage your website and troubleshoot problems
  • SEO best practices, and tips and tricks on link building
  • Effectively measure the success of your website and increase your skillset with Analytics

Master's in Search Engine Optimazation
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What You Will Learn

In this module, IIEC will teach you E-Commerce Cashflow Management, Power of Affiliates, Selling Information, Payment Gateways, Shopping Cart Solutions, inventory Management, Logistics.
  • What is Search Engine Optimization
    Introduction - Search Engine Optimisation for E Commerce
    Definition of SEO
    Overview of SEO
    White hat VS Black hat SEO
    On-page and Off-page SEO Strategies
    Contents for On-page SEO
    HTML for On-page SEO
    Architecture for On-page SEO
    What is Off-page SEO
    Trust and Off-page SEO
    Personal Profiles and Off-page SEO
    Social Media links for Off-page SEO
    Summary of this Chapter
    Introduction to Search Engine Optimisation
    Knowing What Helps a Site Rank
    Avoiding Penalties
    Setting Up Your Toolbox
    Creating your SEO Worksheet
    Thinking Like Your Visitors
    Understanding the Long Tail
    Finding the Right tools
  • Case Study
    Case Study
  • Certification Exam



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Industry Recognized Certification from IIEC®

  • By the end of this program, you will be awarded a Certificate of Completion which will serve as a testament to your knowledge gained during the course
PGP Certificate - IIEC

Meet Your Instructor

Sumit Pareek, Chairman - Indian Institute of e-commerce Partner - Amazon India, Ex-Alibaba Global Executive, Director - INTTCO (Singapore) Pte. Ltd.

Sumit Pareek is the Co-founder & Chairman of the Indian Institute of Ecommerce an E-Commerce business Incubator for Foreign startups and E-Commerce companies who want to access the Indian market or want to source products from India and sell globally via retail E-Commerce

He is a business mentor for e-commerce sellers to help them grow their sales in local and global e-commerce marketplaces through his instructor-led live business mentorship sessions.

Sumit has 15 years of rich experience in e-commerce industry has worked with over a hundred plus e-commerce sellers and has collectively generated $3 billion worth of revenue, Mr.Sumit’s experience in entrepreneurship and economic development has gained him numerous awards including ‘Young Entrepreneurship Award in 2013” by Rajasthan state government.



Master's in Search Engine Optimazation

Program suitable for working professinals, job-seekers, entrepreneurs and everyone who want to join e-commerce industry.

Digital Degree®

Master's in Search Engine Optimazation

Monthly EMI
Full Price
₹1.2 Lacs

Self-paced Program

  • Licence for 1 user (Lifetime Access)
  • Master's in Search Engine Optimazation
  • x Certificate - IIEC

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