Key Highlights


  • Introduction to Digital Transformation
  • Online Business Platforms
  • Growing your business through own E-Commerce Store
  • E-Commerce Marketplaces
  • Selling on Social Media Network
  • Desiging Sales Page
  • Optimising Product Page
  • Building a Hybrid Model
  • Retail to Onine Store's Performce, Improvements & User Experience

Master's in Retail E-Commerce
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What You Will Learn


Learn how to make a Retail Store Cashier less.
  • Introduction to Digital Transformation
    Overall View of Retail Market and Online Market
    How to Go Online ?
  • Step 1 : Online Business Platforms
    Ways to Take any Retail Store Online
    Running a Fully Functional E-Commerce Store
  • Growing your business through own E-Commerce Store
    Advantages of Running a Fully Operational E-Commerce Store
    1. Customisation of your E-Commerce Store
    2. Controlling Customer Information
    3. Give Better Customer Experience
    Disadvantages of Operating your own E-Commerce Store
    Higher Cost of Marketing & Advertising
  • E-Commerce Marketplaces
    Advantages of Operating a Retail Store Through Online Marketplace
    1. Easy Setup & Maintenance then Owing an Online Store
    2. Getting More User Base then Own Store
    3. Getting Marketing and Advertising Support from the Marketplace
    Disadvantages of Operating a Retail Store through Online Marketplaces
    1. Rules, T&C and Challanges
    2. You have no access to Customer Information
  • Selling on Social Media Network
    Advantage 1. Easy to Sell Online
    Advantage 2. Access to Buyer Information
    Disadvantage 1. Lost Sale
    Disadvantage 2. Limited Branding & Customization
  • Step 2: Desiging
    Designing your Sales page on E-Commerce Marketplace
    Social Commerce
  • Step 3: Optimising Product Page
    Product Photography
    Angle of Taking the Photos and Numbers of Photos
    Photo Background
    Photography Equipments to Use
    How to Choose Product Description
    Social proofs
  • Step 4: Building a Hybrid Model
    In-Store Online Transaction
    Buy Online Pick Offline
    Casestudy : Open Source Digital Technology
  • Step 5: Retail to Onine Store's Performce, Improvements & User Experience
    Sales Management
    Conversion Rate Optimization
    Best Seller Product Identification
    Abandonment of Cart
    Summary of this Module
  • Certification Exam
    Exam

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Certification

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Industry Recognized Certification from IIEC®


  • By the end of this program, you will be awarded a Certificate of Completion which will serve as a testament to your knowledge gained during the course
PGP Certificate - IIEC

Meet Your Instructor


Sumit Pareek, Chairman - Indian Institute of e-commerce Partner - Amazon India, Ex-Alibaba Global Executive, Director - INTTCO (Singapore) Pte. Ltd.

Sumit Pareek is the Co-founder & Chairman of the Indian Institute of Ecommerce an E-Commerce business Incubator for Foreign startups and E-Commerce companies who want to access the Indian market or want to source products from India and sell globally via retail E-Commerce

He is a business mentor for e-commerce sellers to help them grow their sales in local and global e-commerce marketplaces through his instructor-led live business mentorship sessions.

Sumit has 15 years of rich experience in e-commerce industry has worked with over a hundred plus e-commerce sellers and has collectively generated $3 billion worth of revenue, Mr.Sumit’s experience in entrepreneurship and economic development has gained him numerous awards including ‘Young Entrepreneurship Award in 2013” by Rajasthan state government.

Testimonials


Pricing

Master's in Retail E-Commerce

Program suitable for working professinals, job-seekers, entrepreneurs and everyone who want to join e-commerce industry.

Online
Digital Degree®

Master's in Retail E-Commerce

Monthly EMI
₹10,000
Full Price
₹1.2 Lacs

Self-paced Program

  • Licence for 1 user (Lifetime Access)
  • Master's in Retail E-Commerce
  • x Certificate - IIEC

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