Introduction to Digital Transformation

Overall View of Retail Market and Online Market

How to Go Online ?
Step 1 : Online Business Platforms

Ways to Take any Retail Store Online

Running a Fully Functional E-Commerce Store
Growing your business through own E-Commerce Store

Advantages of Running a Fully Operational E-Commerce Store

1. Customisation of your E-Commerce Store

2. Controlling Customer Information

3. Give Better Customer Experience

Disadvantages of Operating your own E-Commerce Store

Higher Cost of Marketing & Advertising
E-Commerce Marketplaces

Advantages of Operating a Retail Store Through Online Marketplace

1. Easy Setup & Maintenance then Owing an Online Store

2. Getting More User Base then Own Store

3. Getting Marketing and Advertising Support from the Marketplace

Disadvantages of Operating a Retail Store through Online Marketplaces

1. Rules, T&C and Challanges

2. You have no access to Customer Information
Selling on Social Media Network

Advantage 1. Easy to Sell Online

Advantage 2. Access to Buyer Information

Disadvantage 1. Lost Sale

Disadvantage 2. Limited Branding & Customization
Step 2: Desiging

Designing your Sales page on E-Commerce Marketplace

Social Commerce
Step 3: Optimising Product Page

Product Photography

Angle of Taking the Photos and Numbers of Photos

Photo Background

Photography Equipments to Use

How to Choose Product Description

Social proofs
Step 4: Building a Hybrid Model

In-Store Online Transaction

Buy Online Pick Offline

Casestudy : Open Source Digital Technology
Step 5: Retail to Onine Store's Performce, Improvements & User Experience

Sales Management

Conversion Rate Optimization

Best Seller Product Identification

Abandonment of Cart

Summary of this Module
Certification Exam

Exam

1Online

Certification

Get A Digital Certificate

Who should enroll for the Masterclass?

Students

If you are someone who wants to kick-start their career.

Working Professionals

If you are someone who wants to upskill themselves.

Business Owners

If you want to market your business online.

A Curious Soul

If you want to find out what the hype around Digital Marketing is.

Students

If you are someone who wants to kick-start their career.

Working Professionals

If you are someone who wants to upskill themselves.

Business Owners

If you want to market your business online.

A Curious Soul

If you want to find out what the hype around Digital Marketing is.

Meet Your Instructor

Sumit Pareek, Chairman - Indian Institute of e-commerce Partner - Amazon India, Ex-Alibaba Global Executive, Director - INTTCO (Singapore) Pte. Ltd.

Sumit Pareek is the Co-founder & Chairman of the Indian Institute of Ecommerce an E-Commerce business Incubator for Foreign startups and E-Commerce companies who want to access the Indian market or want to source products from India and sell globally via retail E-Commerce

He is a business mentor for e-commerce sellers to help them grow their sales in local and global e-commerce marketplaces through his instructor-led live business mentorship sessions.

Sumit has 15 years of rich experience in e-commerce industry has worked with over a hundred plus e-commerce sellers and has collectively generated $3 billion worth of revenue, Mr.Sumit’s experience in entrepreneurship and economic development has gained him numerous awards including ‘Young Entrepreneurship Award in 2013” by Rajasthan state government.