Key Highlights

  • Introduction to Digital Transformation
  • Online Business Platforms
  • Growing your business through own E-Commerce Store
  • E-Commerce Marketplaces
  • Selling on Social Media Network
  • Desiging Sales Page
  • Optimising Product Page
  • Building a Hybrid Model
  • Retail to Onine Store's Performce, Improvements & User Experience

Master's in Retail E-Commerce
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What You Will Learn

Learn how to make a Retail Store Cashier less.
  • Introduction to Digital Transformation
    Overall View of Retail Market and Online Market
    How to Go Online ?
  • Step 1 : Online Business Platforms
    Ways to Take any Retail Store Online
    Running a Fully Functional E-Commerce Store
  • Growing your business through own E-Commerce Store
    Advantages of Running a Fully Operational E-Commerce Store
    1. Customisation of your E-Commerce Store
    2. Controlling Customer Information
    3. Give Better Customer Experience
    Disadvantages of Operating your own E-Commerce Store
    Higher Cost of Marketing & Advertising
  • E-Commerce Marketplaces
    Advantages of Operating a Retail Store Through Online Marketplace
    1. Easy Setup & Maintenance then Owing an Online Store
    2. Getting More User Base then Own Store
    3. Getting Marketing and Advertising Support from the Marketplace
    Disadvantages of Operating a Retail Store through Online Marketplaces
    1. Rules, T&C and Challanges
    2. You have no access to Customer Information
  • Selling on Social Media Network
    Advantage 1. Easy to Sell Online
    Advantage 2. Access to Buyer Information
    Disadvantage 1. Lost Sale
    Disadvantage 2. Limited Branding & Customization
  • Step 2: Desiging
    Designing your Sales page on E-Commerce Marketplace
    Social Commerce
  • Step 3: Optimising Product Page
    Product Photography
    Angle of Taking the Photos and Numbers of Photos
    Photo Background
    Photography Equipments to Use
    How to Choose Product Description
    Social proofs
  • Step 4: Building a Hybrid Model
    In-Store Online Transaction
    Buy Online Pick Offline
    Casestudy : Open Source Digital Technology
  • Step 5: Retail to Onine Store's Performce, Improvements & User Experience
    Sales Management
    Conversion Rate Optimization
    Best Seller Product Identification
    Abandonment of Cart
    Summary of this Module
  • Certification Exam



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Industry Recognized Certification from IIEC®

  • By the end of this program, you will be awarded a Certificate of Completion which will serve as a testament to your knowledge gained during the course
PGP Certificate - IIEC

Meet Your Instructor

Sumit Pareek, Chairman - Indian Institute of e-commerce Partner - Amazon India, Ex-Alibaba Global Executive, Director - INTTCO (Singapore) Pte. Ltd.

Sumit Pareek is the Co-founder & Chairman of the Indian Institute of Ecommerce an E-Commerce business Incubator for Foreign startups and E-Commerce companies who want to access the Indian market or want to source products from India and sell globally via retail E-Commerce

He is a business mentor for e-commerce sellers to help them grow their sales in local and global e-commerce marketplaces through his instructor-led live business mentorship sessions.

Sumit has 15 years of rich experience in e-commerce industry has worked with over a hundred plus e-commerce sellers and has collectively generated $3 billion worth of revenue, Mr.Sumit’s experience in entrepreneurship and economic development has gained him numerous awards including ‘Young Entrepreneurship Award in 2013” by Rajasthan state government.



Master's in Retail E-Commerce

Program suitable for working professinals, job-seekers, entrepreneurs and everyone who want to join e-commerce industry.

Digital Degree®

Master's in Retail E-Commerce

Monthly EMI
Full Price
₹1.2 Lacs

Self-paced Program

  • Licence for 1 user (Lifetime Access)
  • Master's in Retail E-Commerce
  • x Certificate - IIEC

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