Key Highlights


  • Fundamentals of Digital Marketing
  • How to Focus on Every step of your Customers
  • Numbers matter in Digital marketing, Think as CEO's thinks
  • Story telling for Digital Brand Awareness
  • Digital Marketing Tools for Startup Business
  • Assignment
  • How to keep your Company in Market Trend

Master's in Digital Marketing
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What You Will Learn


In this module, IIEC will teach you E-Commerce Cashflow Management, Power of Affiliates, Selling Information, Payment Gateways, Shopping Cart Solutions, inventory Management, Logistics.
  • Fundamentals of Digital Marketing
    Introduction - Fundamentals of Digital Marketing
    Why we made this course
    Who should we learn this course
    How you should complete this course
  • How to Focus on Every step of your Customers
    Introduction - How to Focus on Every step of your Customers
    Make your Customers as your Marketers
    Learn your Customers Buying path
    How to Develop Persona of your Customers
    How to Create a Conversion Funnel for your E Commerce store
    Driving Traffic to website
    Understanding how customers notice your website
  • Numbers matter in Digital marketing, Think as CEO's thinks
    Introduction - Numbers matter in Digital marketing, Think as CEO's thinks
    What is the Value of Time?
    Core Digital marketing Goals
    Questionnaire for Digital marketing Framework Development
    Connecting Dots by learning Consumer Purchase cycle
    Summary of this Chapter
    Writing Reviews
    Becoming a Community Leader
    Writing Articles
  • Story telling for Digital Brand Awareness
    Introduction - Story telling for Digital Brand Awareness
    What is Brand story telling
    Stop being a Marketer Now
    Get into Real Conversation
    Create your Company's Message Architecture
    Unified Brand Positioning of your Offline and Online Pressure
    Learn how to Choose Smart words
    Summary of this Chapter
    Developing a Marketing Strategy
    Reeling In Customers with Newsletters
    Automating Your Routine Tasks
    Searching for Traffic with Search Engine Advertising
    Marketing Your Company Offline
  • Digital Marketing Tools for Startup Business
    Introduction - Digital Marketing Tools for Startup Business
    Email Marketing Tool
    Marketing Automation Tool
    Project and Task management tool
    Social Media management tool
    Analytics tool
    Audience Engagement tool
    Search Engine Optimisation tool
    Competitor Research tool
    Summary of this Chapter
    Providing your own content on your site
    Anticipating Customer Needs
    Organizing a Buyer-Friendly Site
    Keeping Your Shopping Cart Simple
    Avoiding Assumptions about Your Customers
    Encouraging Viewers to Buy
  • Assignment
    Case Study
  • How to keep your Company in Market Trend
    Introduction - How to keep your Company in Market Trend
    How to use RSS Content Aggregator
    How to Discover Industry Updates
    How to Monitor a Brand's Search Trend
    How to Use Content Explorer Tool
    How to use Question Answer Sites for Digital marketing
    How Content Flipping helps in Digital marketing
    How to use Social media listening Effectively
    Summary of this Chapter
    Tracking Trends
    Measuring Web Site Traffic
    Getting to know your customer really well
    Using Your Data to Understand Your Business
  • Certification exam
    Examination

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Certification

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Industry Recognized Certification from IIEC®


  • By the end of this program, you will be awarded a Certificate of Completion which will serve as a testament to your knowledge gained during the course
PGP Certificate - IIEC

Meet Your Instructor


Sumit Pareek, Chairman - Indian Institute of e-commerce Partner - Amazon India, Ex-Alibaba Global Executive, Director - INTTCO (Singapore) Pte. Ltd.

Sumit Pareek is the Co-founder & Chairman of the Indian Institute of Ecommerce an E-Commerce business Incubator for Foreign startups and E-Commerce companies who want to access the Indian market or want to source products from India and sell globally via retail E-Commerce

He is a business mentor for e-commerce sellers to help them grow their sales in local and global e-commerce marketplaces through his instructor-led live business mentorship sessions.

Sumit has 15 years of rich experience in e-commerce industry has worked with over a hundred plus e-commerce sellers and has collectively generated $3 billion worth of revenue, Mr.Sumit’s experience in entrepreneurship and economic development has gained him numerous awards including ‘Young Entrepreneurship Award in 2013” by Rajasthan state government.

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Pricing

Master's in Digital Marketing

Program suitable for working professinals, job-seekers, entrepreneurs and everyone who want to join e-commerce industry.

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Digital Degree®

Master's in Digital Marketing

Monthly EMI
₹10,000
Full Price
₹1.2 Lacs

Self-paced Program

  • Licence for 1 user (Lifetime Access)
  • Master's in Digital Marketing
  • x Certificate - IIEC

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