Introduction to E-Commerce

1. Introduction of "E-Commerce Fundaments" Slides

2. What is E-Commerce

3. Types of E-Commerce

4. History of E-Commerce
About Online Shopping

5. Understanding Online Shopping

6. How Buyers Behave in Digital World

7. Payment Methods

8. Product Delivery

9. E-Commerce Shopping Cart

10. E-Commerce Store Design

11. Market Share E-Commerce Vs Traditional Commerce

12. E-Commerce Store Advantage

13. E-Commerce Store Disadvantage
Starting your Own E-Commerce Store

How to start your own E-Commerce Business
Step 1: Profitable Product Selection

15. Profitable product Selection

16. Sell Products that you have knowledge about

17. E-Commerce Category Research

18. Find and Solve problems

19. E-Commerce marketplace Data Research

20. Analyze E-Commerce Market Opportunities

21. Keyword Analysis

22. Facebook Ad Analysis

23. Industry Insights

24. Search Engine Trends
Step 2: Analyse E-Commerce Market Opportunity

20. Analyze E-Commerce Market Opportunities

21. Keyword Analysis

22. Facebook Ad Analysis

23. Industry Insights

24. Search Engine Trends
Step 3: Target Customer Identification

25. Target Customer Identification

26.Persona Study for E-Commerce Store

27. Estimating Life-time Value of a Customer
Step 4: E-Commerce Idea Validation

28. E-Commerce Idea Validation

29. Selling Products in Person

30. Sell in Marketplaces

31. Start a crowdfunding campaign

32. Product offer Sales Page

33. E-Commerce Test Store Setup
Step 5: E-Commerce Brand & Product Positioning

34. E-Commerce Brand & Product Positioning

35. Positioning your Product in a new ecommerce category

36. Positioning in a Niche

37. Product

38. Product Weight & Size

39. Fragile Products

40. Seasonal Products

41. Product Availability

42. Restriction & Regulation on Products

43. Cost of Shipping / Delivery
Step 6: Pricing your Products

44. Pricing your Products

45. Cost Calculation

46. Competitors Price Lookup

47. MRP For Reference

48. Keystone pricing

49. A/B Testing the Price
Step 7. Technical Work

50. Technical Work

51. Acquiring a domain Name

52. Content Management System

53. Hosting your E-Commerce Store

54. SSL Security Certification for E-Commerce

55. Payment Gateway For your E-Commerce Store
Step 7. Technical Work

56. Digital Marketing for your E-Commerce Store
Certification Exam

1Online

Certification

Get A Digital Certificate

Who should enroll for the Masterclass?

Students

If you are someone who wants to kick-start their career.

Working Professionals

If you are someone who wants to upskill themselves.

Business Owners

If you want to market your business online.

A Curious Soul

If you want to find out what the hype around Digital Marketing is.

Students

If you are someone who wants to kick-start their career.

Working Professionals

If you are someone who wants to upskill themselves.

Business Owners

If you want to market your business online.

A Curious Soul

If you want to find out what the hype around Digital Marketing is.

Meet Your Instructor

Sumit Pareek, Chairman - Indian Institute of e-commerce Partner - Amazon India, Ex-Alibaba Global Executive, Director - INTTCO (Singapore) Pte. Ltd.

Sumit Pareek is the Co-founder & Chairman of the Indian Institute of Ecommerce an E-Commerce business Incubator for Foreign startups and E-Commerce companies who want to access the Indian market or want to source products from India and sell globally via retail E-Commerce

He is a business mentor for e-commerce sellers to help them grow their sales in local and global e-commerce marketplaces through his instructor-led live business mentorship sessions.

Sumit has 15 years of rich experience in e-commerce industry has worked with over a hundred plus e-commerce sellers and has collectively generated $3 billion worth of revenue, Mr.Sumit’s experience in entrepreneurship and economic development has gained him numerous awards including ‘Young Entrepreneurship Award in 2013” by Rajasthan state government.