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The terms ‘Indian Institute of E-Commerce’, ‘IIEC’, ‘us’, ‘our’, or ‘we’ refer to the owner of the website and the organization Indian Institute of Ecommerce Foundation. The terms ‘you’, ‘student’ refer to the user of our services including our website
The Indian Institute of Ecommerce Foundation (CIN: U74140DL2015NPL286582), having its registered office at No. 55, Saidulajab, Saket, New Delhi, Delhi 110019, India, is registered as a Section 8 Company under Companies Act, 2013 by Ministry of Corporate Affairs, Government of India.


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To become a Digital Marketer, you need to clear the online examination conducted by the Indian Institute of eCommerce or by such other body under the authority and permission of the Indian Institute of eCommerce. The Indian Institute of eCommerce will only prepare you for the examination by giving access to the courseware and in no way, it guarantees a job just by completing the certification.

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The information contained in is for general information purposes only. The information is provided by the Indian Institute of eCommerce and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of
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Any user who defames or threatens the Indian Institute of eCommerce in any form will be liable for such acts in the court of law and Indian Institute of eCommerce will have all rights to institute legal action against such user. Indian Institute of eCommerce shall also immediately terminate the membership of any such user without further notice following with a refund, partial refund, or no refund depending on the nature of the case therein.

The PGP program in Digital Marketing is a 24 month online self paced program with 1st year of online training and 2nd year as full-time internship in digital marketing.
The PGP in Digital Marketing is a flagship program of Indian Institute of Ecommerce and it was launched in the year 2015. IIEC has trained and certified over 6000 students so far. Digital Marketers are a need of the time in the business world post covid-19 the demand of Digital Marketing Managers has increased and we are estimating that over 10 10 Lac Digital Marketing professionals will be required to manage Small and medium sized businesses in India alone. The program is 100% online and the jobs are also virtual/work from home as the e-commerce and edtech startups are willing to hire our students

Step 1: Course access by IIEC – 2 Months:
The students learn 15+ different tasks of digital marketing and get 17+ certifications along with the Certified E-Commerce Professional and Certified Digital Marketing Professional in the 1st and 2nd month of engagement. There are 100 hours of on-demand video lectures through which the students get to know the fundamentals of digital marketing and E-Commerce.

Step 2: Assignment – 2 Months:
In the 3rd and 4th month the student will be working on storytelling which is must for a successful digital marketing campaign. In this period, we expect students to achieve a minimum of 100,000 views in a newly created social account (For example, a question-answer site for learning purposes). The student attempts to write up to 100 answers and works on various digital marketing methodology in order to achieve the target in these first 30 days. Once the students achieve the target under the PGP program, the role of startup starts. If the students are unable to achieve the target, they need to wait to achieve the target and then only they will be given access to the next assignments.
Now the student has to do KYC to access the Start-up’s milestone-based assignments and internship which can lead to a full-time job. IIEC has no role during Start-up assignment and Start-up internship as a student is now working with Start-up and Start-up will evaluate and decide whether to hire the student or not.
Indian Institute of Ecommerce is a training institute and Start-up incubator. Job/placement assistance is complimentary support, not a compulsory service that IIEC provides the students so they can achieve their digital marketing campaign targets such as leads, traffic, and sales while they work at the Start-up virtually in order to become job-ready. IIEC is not responsible for non-performing students during their engagement with Start-ups during the assignment or internship.

Step 3: Practical Projects – 8 Months
In this phase, the PGP – Digital Marketing student is given the opportunity to work on practical projects for the next 8 months to gain hands-on practical knowledge by managing digital marketing tasks for better understanding of various social and search channels and to become efficient with the technologies. The assignments are fun, entertaining, yet challenging for some as it is a performance-based task. In the 32-week project, we expect the student to achieve milestones and desired results. If the student is unable to achieve the student will have to wait for the results to get them to access the next step. During the assignment period, the student is given an independent domain for digital marketing where the student will be responsible for traffic, leads and sales generation.

Step 4: Digital Marketing Internship – 12 Months:

Once the student has successfully learned the practical skills during the assignment, he is given the opportunity to access a 12-month performance-based internship program which may be paid or unpaid based on the performance of the student. Every digital marketing student works on E-Commerce or Ed-Tech product sales campaign management and the student’s primary task is to generate traffic, leads and sales which can either be a physical good or digital goods decided by the company.

Step 5: Placement Assistance:

Post successful completion of all the above steps, the digital marketing students may be given the opportunity to work for IIEC Incubated e-commerce/Ed-Tech start-ups if they have displayed satisfactory performance in the assignment and internship period as per the evaluation criteria set up by the Start-ups during the internship period.

Job Assistance Terms: In certain conditions, if a student is unable to achieve results even after completion of the 24-month program, in that case, IIEC does not guarantee a job due to the student’s performance issue, and any claims over the program’s expected results will be disclaimed. The student agrees that just by joining IIEC’s PGP – Digital Marketing program the student will not be hired for a full-time job since it purely depends on the student’s performance, knowledge, skills, and efforts. In case, if the student is still unable to comply with the required set of skills even then IIEC’s job assistance terms and conditions shall become null and void and IIEC and IIEC’s partners will not be responsible for job assistance for the student henceforth and no refund will be provided in any circumstances. However, IIEC will be glad to provide such students lifetime course access, updates & support at no additional cost.

1:1 Support: To make the program more interactive, every student gets one-on-one attention from an online support trainer who evaluates the students’ performance and guides them with ideas in order to make them successful. However, the student’s own skills and performance play an important role in their success. Indian Institute of Ecommerce is a training institute and a Start-up incubator. Job support is complimentary support, not a compulsory service that IIEC provides the students so that IIEC’s PGP – Digital Marketing students can achieve their digital marketing campaign targets such as leads, traffic and sales for the start-up store while they work at the start-up virtually in order to become job ready. IIEC is not responsible for non-performing students during their engagement with start-up assignments or internships. However, IIEC continues to provide the 1:1 support via student support email ID, and if needed we schedule zoom video calls, phone calls, 1:1 chat with students in IIEC’s student-specific WhatsApp group to give ongoing support to the student during the entire 11-month program.

PGP – Digital Marketing is a course to provide skills on digital marketing so you can generate leads, traffic, and online sales for an start-up incubated by the Indian Institute of e-commerce. Post completion of the certification program you will be working for six months on a real-time client project in a paid or unpaid internship. Your stipend or job placement is purely dependent on the performance during the whole program. Indian Institute of e-commerce will not be responsible if you are not eligible to get a job due to your performance issue, skill sets, your bad behaviour, unprofessional attitude during the program, or questioning the IIEC team on false information. If a student indulges in any such inappropriate activity, we reserve all the rights to reject the candidature of such student without prior notice and no refund will be provided to the student in such cases. By submitting this application, we understand that you have read all the information and watched the video and have updated the video KYC as shown in the sample KYC Video.


The PGP program is an 24 month online program. The breakup of the 24 month online program with job assistance is as follows:
First 2 month at for PGP – Digital Marketing Certification
Next 2 month – Assignment
A 8-month performance-based assignment with a start-up
A 12-month internship with a start-up

IIEC’s PGP – Digital Marketing course is for 1 month only which includes 16 certifications and online support to the student to become a PGP – Digital Marketing including an assignment on question answers site on IIEC itself for learning purposes. After the student completes the 24 month online PGP – Digital Marketing of IIEC, the IIEC’s responsibility of online course support is successful and students will have no rights or claims from IIEC.

Post 24 month of the PGP – Digital Marketing course, the student is free to either start his own business or apply for digital marketing jobs based on the learning.

If the student is looking for job assistance after the IIEC PGP – Digital Marketing Certification Program, then IIEC assists students to get job opportunities in IIEC’s incubated start-ups. In such assistance, the IIEC first provides the student an opportunity of a 12-month performance-based internship. During the internship period, the student works on various practical tasks with the start-up. If the students are successful in achieving the required milestones in the assignments, they are given further access to a 6-month internship with the start-up. Such internships can be paid or unpaid depending on the students’ performance and milestones achieved in the program. If the student performs well in the assignments as well as in the internship, the start-ups may offer a full-time job to the student. Non-performing students will not be hired and IIEC shall not be liable for any further placement assistance to such students. During the internship period, the performance and conduct of the student shall be evaluated by the start-up themselves and the student needs to satisfactorily fulfil the requirements and standards of performance set by the start-ups.

It is explicitly stated that IIEC shall not be responsible for the underperforming students during the assignments and internship period. IIEC is only mentoring the students so that the students can learn the skills required to achieve the targets given by the start-ups. If the students are able to achieve the targets given by the start-up, the Start-up will hire them based on their performance. IIEC is a training institute and not a placement company the student needs to achieve results for the start-up to get qualified for the job and IIEC shall not be responsible for underperforming or non-performing students after the completion of 1 month PGP – Digital Marketing course.

IIEC is only responsible for the support during the 24 month PGP – Digital Marketing certification program which includes 16 online certifications. IIEC’s job support/assistance/assurance is complimentary services and not compulsory engagement during the next 8 months of student’s involvement with Start-up’s assignments and next 12 months internship in a start-up after completing the IIEC 24 month PGP – Digital Marketing program.

The Start-up only recruits students who have performed well in their assignments and internships. The performance of tasks allotted by the Start-up is solely the student’s responsibility and evaluation of the performance of student shall be at the discretion of the Start-up only. IIEC shall not be liable for student’s non-performance while the student is working with the Start-up assignments or internship as IIEC’s role is only limited to train the students during the 24 month PGP – Digital Marketing certification program. IIEC shall have no role or responsibility with regard to the task assigned or work allotted during the internship period. It is the sole discretion of the Start-up to hire or not hire a student based on the performance of the student as evaluated by the Start-up.

Any false allegations regarding the PGP – Digital Marketing program or on IIEC or on IIEC/PGP – Digital Marketing mentors will be disclaimed as students join the PGP – Digital Marketing course to learn and get certified as a PGP – Digital Marketing only.


Payment Methods: Indian Institute of eCommerce PGP – Digital Marketing online payment and direct payment at Indian Institute of eCommerce Bank account. Visa, MasterCard, American Express, select Debit Cards are acted in the payment gateway. In certain cases, specifically with regard to particular products/ services, you might be required to provide your credit or debit card details to the approved payment gateways while making the payment. In this regard, you agree to provide correct and accurate credit/ debit card details to the approved payment gateways for availing Services on the Website. You shall not use the credit/ debit card which is not lawfully owned by you, i.e. in any transaction. You must use your own credit/ debit card. The information provided by you will not be utilized or shared with any third party unless required in relation to fraud verifications or by law, regulation, or court order. You will be solely responsible for the security and confidentiality of your credit/ debit card details. Indian Institute of eCommerce expressly disclaims all liabilities that may arise as a consequence of any unauthorized use of your credit/ debit card.

Who You Are Buying From: Indian Institute of eCommerce acts as the training providing company. When you purchase a seat for training, the Indian Institute of eCommerce will be handling the transaction and collecting payment for itself.

Order Confirmation: If you do not receive a confirmation number (in the form of a confirmation page or email) after submitting payment information, or if you experience an error message or service interruption after submitting payment information, it is your responsibility to confirm the same from your booking history or with the Customer Service Department whether or not your order has been placed. Only you may be aware of any problems that may occur during the purchase process. Indian Institute of eCommerce will not be responsible for losses (monetary or otherwise) if you assume that an order was not placed because you failed to receive confirmation.

EMI by IIEC Finance (Seller Finance): For High ticket value programs IIEC finance provides monthly EMI on Post-dated Cheques or online banking which student pays for a fixed tenure. If the student fails in making the payment on time, the program will be cancelled, and the student will not be given any refund of the previously paid fees. IIEC will send monthly fee payment reminder via email, and it will be the student’s responsibility to arrange the fee and make the payment.

Refund & Cancellation Policy:
Cancellation by Indian Institute of eCommerce: There may be certain purchase orders that the Indian Institute of eCommerce is unable to accept and must cancel. Indian Institute of eCommerce reserves the right, at its sole discretion, to refuse or cancel any order for any reason whatsoever. Some situations that may result in your order being cancelled include, without limitation, non-availability of the product or quantities ordered by you, non-availability of the service, inaccuracies or errors in pricing information, or problems identified by the Indian Institute of eCommerce’s credit and fraud avoidance department. Indian Institute of eCommerce may also require additional verifications or information before acting any order. Indian Institute of eCommerce will contact you if all or any part of your order is cancelled or if additional information is required to act your order.
Indian Institute of eCommerce reserves the right to cancel any orders that classify as ‘Bulk Order’ as determined by the Indian Institute of eCommerce as per certain criteria. An order can be classified as ‘Bulk Order’ if it meets with the below-mentioned criteria, which may not be exhaustive, viz:
services ordered are not for self-consumption but for commercial resale
Multiple orders placed for the same service at the same address
Bulk quantity of the same service ordered
Invalid information given in details

Cancellation by the User: Fees once paid are non-refundable under any circumstance. However, in case of requests for order cancellations, the Indian Institute of eCommerce reserves the right to act or reject requests for order cancellations for any reason whatsoever. Indian Institute of eCommerce will not be able to cancel orders that have already been processed. Indian Institute of eCommerce has the full right to decide whether an order has been processed or not. You agree not to dispute the decision made by the Indian Institute of eCommerce and act the Indian Institute of eCommerce’s decision regarding the cancellation.

Refund Policy: As part of usual business practice, if the Indian Institute of eCommerce receives a cancellation notice and the order has not been processed/ approved by the Indian Institute of eCommerce, we shall cancel the order and refund the entire amount to you within a reasonable period of time. If your order is cancelled after your credit/debit card has been charged, the said amount will be reversed back in your credit/debit card account. A promo code, once used, shall not be refunded in case of cancellation of order either by Customer or Indian Institute of eCommerce.

IIEC Holds all rights to change the number of modules and duration of the course or update the courseware.

Once the user pays the fees the user is granted access to the courseware. The user gets access to video lectures, text contents such as eBooks, PowerPoint Presentations, PDF Files, links to third-party website contents, etc. within Learning Management Portal which is read-only, not downloadable. These tutorials are mix of Theory and Practical strategies on given topics.
The user gets a maximum of 2 year of access for The user can complete the course content which is available in the Indian Institute of eCommerce dashboard and give an online Exam at his/ her own pace within 2 year. If the Indian Institute of eCommerce decides to give access to the user for more than 2 year then “Lifetime Access, Updates & Support” is complimentary. Indian Institute of eCommerce has all rights to terminate the access of the user any time without any notice after 2 year. However, if the user shares the login details with any other person, including but not limited to any non-Indian Institute of eCommerce member, the account will be banned forever.

The exam: The Examination will be of 60 Minutes to 120 Minutes duration with 20 to 100 MCQs with a 60% being the passing percentage in a single attempt. No Re-examination will be taken under any condition. The digital copy of the certificate of program completion will be sent to the user on successful completion of the program in their email ID registered with the Indian Institute of eCommerce within 7 working days. The Indian Institute of eCommerce doesn’t send physical copies of certificates; however, the user is free to take a printout of the Certificate sent via e-mail.

Indian Institute of eCommerce is an E-Learning Institute that provides Pre-recorded Videos Lectures in Students Dashboard. However, during the new content Update phase, the Indian Institute of eCommerce can give complimentary access of live classes to selected users. The live classes are not compulsory programs to be delivered by the Indian Institute of eCommerce. Indian Institute of eCommerce reserves all rights to stream or stop live-streaming classes and users do not have the rights to object.

Users may be given assistance to get paid projects via a pre-recorded video session. “Paid Project” is not a guaranteed service of the Indian Institute of eCommerce, and it depends on the user’s capability to get the paid project.

Indian Institute of eCommerce provides Freelance Job and placement assistance limited to connecting the user to IIEC’s partner startups. We do not guarantee placement Service as we are not a placement service agency.

Indian Institute of eCommerce will not provide any physical format of course contents such as eBook, PPT, PDF, Videos, etc in CD/ DVD’s web link of the course lectures, except access in website.

Indian Institute of eCommerce may provide a complimentary email ID to users- Student, Channel Partner, Corporate- as but is not a mandatory service by the Indian Institute of eCommerce.

Indian Institute of eCommerce may refer to software and new technologies which are available online which the users may purchase on their own risk and cost. The Indian Institute of eCommerce will not share any software licenses to its users for free. A few software providers have extended trials which are listed at which students can get access for free for a certain duration to practice. If the Indian Institute of eCommerce provides any software it’s complimentary, not mandatory.

This is important for IIEC’s job seekers student to understand that IIEC is incubating start-ups by bootstrapping. Therefore, the programs that assure a job in the IIEC’s incubated start-ups are purely subjective and the success of the start-up is heavily dependent on students’ performance. If a student doesn’t perform, the start-up won’t grow. If the student achieves the result during the IIEC’s program, the start-up will be able to hire that student for a full-time job on the terms set by IIEC. Once the student shows results, the IIEC aggressively starts investing in the start-up. We have already grown thousands of amazon stores since our partnership with Amazon India in 2016.

If the user has any concerns or query relating to services offered by IIEC, we can be contacted at

IIEC, Indian Institute of E-commerce, Indian Institute of E-commerce Foundation are registered trademarks of Indian Institute of E-commerce, a Company registered under Section 8 of the Companies Act, 2013 by Ministry of Corporate Affairs, Government of India.

2015 – 2022

****IIEC T&C Document Ends****

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