Create your own unique brand to position yourself as a leader in your area of health, and attract more patients and referrers

Write website content that will give prospective patients the confidence to take the next step and book an appointment

Reach thousands of prospective patients through Facebook adverts and Google ads

Create unique patient initiatives to attract new patients and make you stand out from competitors

Learn proven strategies to increase referrals

Analysis and tracking template so you can measure your marketing activity success

Ensure your marketing meets local healthcare advertising regulations

Create a 12 month marketing plan customised specifically for your private practice

Learn 6 simple ways to make your website appear on the first page of Google

Write engaging social media posts

Enhance your public profile through working with the media and health journalists

Access to proven email and phone scripts to increase conversion of enquiry into new patient appointments

Lifetime access to extensive photo library

Marketing has a wonderful ability to increase awareness, educate and assist people in finding the right doctor or health practitioner for them.

However, as a practice owner it's often not possible to employ a marketing manager or work with an agency.

To help practice owners take control of their practice success, I’ve taken all my experience, everything I do when working directly with a practice, and created the Marketing Essentials for Doctors and Health Practitioners Online Course, providing in-depth training and resources to empower doctors and health practitioners with the marketing skills and knowledge they need to give them full ownership and control over their marketing and growing their practice.

The course addresses the key objectives of a healthcare marketing plan which all play an important role in building a sustainable profitable practice – increasing enquiries from prospective patients, increasing conversion rate of those enquiries into new patient appointments and enhancing overall patient experience and improving patient retention.

Everything in this course is centered around ethical marketing, with the ultimate goal always being to help more people find the right doctor or health practitioner for them, and getting the help they need.

to understand customers and their needs better

to increase the loyalty of existing customers

to develop an effective strategy for interaction with the target audience

to increase a flow of customers

to increase the price for their services and company revenue

to use the cheap and at the same time the most effective marketing tools

to grasp what's going on in the client's mind, what he wants from you, what he thinks about acquiring your services, which he is afraid of and in what he doubts

to maximize the value of existing customers

independently implement a complete marketing system in their work

to increase the average amount of the check

to learn how to communicate better with journalists and the media

to attract the first customers in the first days after this video course

This course consists of 11 units and about 60 lectures. The course is designed for practicing lawyers, as well as for owners, top managers and partners of law firms. The course will also be useful for lawyers who want to open a law firm. The information contained in the course can also be effectively used by marketers, who work with law firms or consulting companies. Despite the fact that the course is aimed primarily at law firms, it can easily be used for attracting customers to any consulting firm, because most of these methods will work in other sectors, associated with the provision of consulting and information services. As marketing knowledge for a practicing lawyer is one of the most important part in legal practice, that’s why the legal marketing basics in this course are given in clear and simple language with a minimum of theory and a maximum reliance on practical experience . You will get acquainted with the practical experience and its tools in legal marketing, get practical advice, that you will be able to apply in your practice. If you are a marketer – you will get a step by step guide (without excess water and theory) on effective marketing promotion of law firm.

Having finished this course, you will understand your client, identify the target audience and its needs. You will be able to increase the flow of new clients in your law firm, return the old customers, and to increase revenues and the average amount of the check. You will learn to build a marketing strategy of the firm efficiently and cost-effectively.

I would like to draw your attention to the fact, that if you want to get the maximum result after completing this video course, you have to implement the knowledge gained in this course in your job.