Are you thinking about starting a career in digital marketing however aren’t don’t know whether it’s the correct path for you? As is the case with anything relatively new, individuals often wonder about its values and benefits.
Although digital marketing has been around for some time, there is still some uncertainty about its viability as a career. Before considering digital marketing as a career option, many individuals ask themselves various questions. For example –
Will it pay me enough money for a decent way of life?
Is it a transient field – here today, gone tomorrow?
Is there adequate career growth in this industry?
What’s the best work I can have in the digital marketing industry?
And the question we experience most frequently –
Is digital marketing a decent career?
Thus, in request to eliminate all your questions, in this blog, we’ll investigate why digital marketing is a fantastic career in all of its aspects, as well as answer all of these questions.
TIP: recommend you read our detailed blog on Career in Digital Marketing in India: 2022 to get into the profundity of the topic and investigate more.
Now with practically no further ado how about we take a glance at the reasons why digital marketing is a decent career option for you.
Why Learn Digital Marketing? Here are some reasons:
1. Digital Marketing Is A Lucrative Career
As you enter the digital marketing industry, you can garner a starting salary between 25-35k each month. This is on par with starting salaries in any other industry.
The most outstanding aspect? You can demand this salary on the basis of your experience and talent, rather than the quantity of degrees you have added to your repertoire.
This is because you are just as great as the last campaign you executed. With things changing so rapidly in the digital marketing industry, you have to constantly be on your toes and accomplish great work. And in the event that you can, have confidence you will command the salary that matches that ability!
Obviously, this is only your starting salary. As you progress in your digital marketing career and travel through appraisal seasons, this salary will just increase.
Must Read: Digital Marketing Salary in India: 2022
2. Digital Marketing Is Here To Stay
Back in the 90s, ‘the Internet’ may have appeared to some like a passing fad. We know now that this isn’t correct at all!
Digital marketing is growing at a rate of 25-30% yearly shows no indications of slowing. Gigantic multinational companies like Unilever and P&G now spend a significant extent of their marketing financial plans on digital marketing, and unicorns like Amazon and Zomato spend a much higher extent.
So for the people who think that digital marketing is ‘here today, gone tomorrow, we’re here to say that it is here to stay!
In fact, even senior marketers who have spent their careers submerged in print, TV, and radio are now embracing digital as a medium. So why shouldn’t you, as a fresher?
Catch Karan Shah as he talks about the growing extent of digital marketing in India:
3. Digital Marketing Offers Accelerated Career Growth
For all the individuals who feel that digital marketing is a field with minimal upward portability, we can’t help disagreeing. Since it is a relatively new field, there are less guidelines and designs.
Think about it – there are some digital marketing position that are yet to be discovered! So the opportunities for growth are really boundless.
In addition, in this industry, your work really matters. In the event that you are ready to focus in, work those extended periods of time, involve yourself in pitches for great brands and campaigns for additional great brands then you will be rewarded.
You can also develop laterally at a digital marketing agency. For example, assuming you are a marketing specialist who also has a flair for plan, you could take a stab at actual plan. With lower barriers to move horizontally than in different fields, your work roles can be as versatile as your range of abilities.
4. There’s No ‘One Preferred Role’ In a Digital Marketing Career
Gone are the days while working in an agency was equivalent to being ‘backend support’. Digital marketing agencies are now as mainstream as ever and work with some of the best brands in the country.
Also, the opportunities for what role you can assume within a digital marketing agency are interminable. And no one role is better compared to the next. Catch some insights on digital marketing jobs for freshers in 2022 if you want to understand the valuable open doors.
Are you a social butterfly’s? Then you could be the one communicating with the client at all times. More comfortable submerged in a plan software? You can be a fashioner answerable for all the brilliant campaigns your agency does.
So with regards to choosing what kind of digital marketing position you want to apply for, why not take a shot at everything that interests you? No one can really tell what can translate into a long lasting career.
Now we should find out what kind of individuals are suitable for a career in digital marketing.
What Kind of Person is a Perfect Fit For A Digital Marketing Career?
Assuming you’re considering a career in digital marketing, you may be wondering, “Am I fit for this?” Although digital marketing is something that is suitable for almost all individuals, there are some particular personality requirements that a person should have in request to prevail in this field. Some of them are as per the following –
- Passionate – The person should have a natural interest for new things and a powerful urge to create something new.
- Creative – As Digital Marketing is a creative field, the person ought to be exceptionally creative in his/her work.
- Innovative – The person ought to have the ability to think fresh in request to concoct new and exciting ways to reach out to new customers.
- Patient – When it comes to digital marketing, recalling that it’s sometimes a trial-and-mistake process is important. They should have the ability to show restraint toward themselves and with the interaction.
- Goal-oriented – In request to prevail in digital marketing, it’s critical to create short-and long haul targets and work constantly toward achieving them.
In addition to this, Digital marketing is the best career option for someone who –
- Loves Writing
- Is analytical
- Likes solving problems
- Enjoys assisting others in finding practical solutions.
- Thrives in a fast-paced work environment
- Enjoys challenges
- Is an objective thinker
- Enjoys conducting digital research
- Love to spend time on social media
- Is very creative
- Is interested in learning new skills
How to Start Your Digital Marketing Career?
For all the reasons mentioned above, we trust we have you to stop wondering, ‘Is digital marketing a decent career?’
Now you may be wondering how you’ll learn the various digital marketing abilities, and start your career in the field of digital marketing. In any case, relax, as we said earlier, we have answers to all your questions.
You can start with the various online recordings available on YouTube to start learning. Yet, assuming you want a more career-situated approach, here’s what you can do.
Finally, as we are nearing the finish of the blog, we have had a go at answering some usually asked questions.
FAQ – Frequently Asked Questions
Q. Is Digital Marketing well paid?
Indeed, digital marketing is obviously a well-paid work. The average salary of a digital marketer at a leader level position lies between INR 2,50,000 to 5,00,000. And the average most noteworthy starting salary at a manager’s level is between INR 8,00,000 to 10,00,000.
Q. Is Digital Marketing in demand?
Digital marketing professionals have a somewhat preferable work viewpoint over the average profession. According to the Bureau of Labor Statistics, work demand in the marketing field in general ought to increase by 10% by 2026. This increase is higher than the national average for all occupations.
We trust the blog was informative and you delighted in reading it. Tell us your contemplations in the remarks area underneath.
