Looking for the digital marketing job description for various levels and encounters? We take care of you.
Digital marketing brings various job roles to the table. From web-based entertainment planners, digital marketers, content tacticians, and to paid media specialists, SEO experts, and more. Within the digital marketing industry itself, there are sufficient chances to look over.
Assuming that you’re a fresher or an understudy, and uncertain of the key responsibilities, you could take a gander at interning in various offices before choosing a particular specific role. Peruse more about the importance of a digital marketing internship here.
This blog is additionally for bosses who need some clearness around various job roles before hiring.
We should take a gander at the growth of digital marketing jobs in India before we continue on toward the job descriptions.
Growth of Digital Marketing Jobs in India
The demand for digital marketing administrations has shot up since the pandemic as numerous businesses have needed to move their efforts online.
The growth of the Indian web based business industry has prompted abundant open doors for new alumni and gifted professionals. Peruse more on the extent of digital marketing in the present situation.
Here is a depiction of the growth of digital marketing throughout the long term which straightforwardly influences the growth of digital marketing jobs.
(Source: Google Trends)
Moving right along, here are the digital marketing job descriptions for various degrees of involvement.
1. Digital Marketing Job Description & Role for Freshers & Juniors
We understand how it tends to be exceptionally daunting for freshers and juniors to play a choice of what role to take up. Henceforth, it is vital to find out about the job description, responsibilities, skills, and salary before taking up a regular job.
Responsibilities –
- Social media management –Understanding different brand prerequisites and decoding client briefs close by your group supervisor is an aspect of your responsibilities role. Creating efforts and mission reports will be required of you.
- Email campaigns – Conceptualizing, getting the right data set, designing and blasting out e mailers
- Analytics –Web examination involves analyzing web traffic, online entertainment investigation and analyzing these numbers to diminish skip rate and advance the pages for ideal outcomes.
- Content Writing – You should understand the fundamentals of content writing for the organization site, web-based entertainment prerequisites, and web journals.
- Website –Website the board is likewise one more significant part of this role. You should understand how to construct sites, oversee landing pages and likewise improve them with modules, and so forth with the assistance and direction of your group.
Skills & Qualifications Required –
- Basic Understanding of Microsoft Office – Excel, PowerPoint, Word, etc.
- Content Writing
- Social Media awareness
- SEO skills
- Quick Learning Skills
- Adaptability
Salary Trends
The typical salary for a lesser digital advertiser or a fresher is about INR 2 lakh for every annum. This differs with your scholastic qualifications and performance. We recommend a short testament course, for example, IIEC’s online digital marketing course in the event that you have not sought after a training in a similar field.
2. Digital Marketing Job Description & Role for Specialists
A digital marketing expert has top to bottom information in the field and is an accomplished individual. He is knowledgeable with all the digital marketing channels and instruments.
Responsibilities
- Keep up-to-date with trends
- Manage marketing insights
- Plan and supervise marketing campaigns
- Look into customer relationship management (CRM)
- Website management and optimization
- Social media page optimization
- Track website traffic and other metrics
- Optimize performance of the website
- Give ideas as to how to increase ROI (returns on investment)
- Provide reports to the managing teams and clients
- Supervise and overlook marketing teams
- Pitch new ideas to the client
Skills & Qualifications Required
- Good communication skills
- Managerial skills
- Minimum 1-2 years of experience in the digital marketing industry
- Ability to generate and analyze data
- Should be able to work under pressure
- Knowledge of various metrics
- SEO skills and knowledge
Salary Trends
The typical salary of a digital marketing expert is about INR 4.9 lakhs per annum. Assuming you’re looking to add to your skillset, we prescribe doing short courses to understand every area of digital marketing.
3. Digital Marketing Job Description & Role for Managers and Heads
Digital marketing heads and managers have a ton of responsibilities. They typically investigate management and the general growth of the particular groups.
Responsibilities
- Allocate budgets for paid marketing
- Develop new strategies by studying new trends
- Increases marketing effectiveness by identifying long-term and short-term goals
- Measures team performance (KPIs)
- Reports performance of all marketing campaigns to senior management
- Strategize to increase performance (ROI) through insights
- Build team spirit
- Brainstorm for new growth strategies
- Carries out conversion tests and reports
- Co-ordination between internal teams
- Strong analytical skills to understand and enhance the customer experience throughout the marketing funnel
- Financial planning and strategy
- Involved in recruitments and training
Skills & Qualifications Required
- Educational degree in a related field or minimum 3-5 years of work experience in this field
- Creating a rapport with the client
- Training subordinates
- Highly motivated
- Extensive marketing research knowledge
- Should be able to carry out statistical analysis easily
- Experience in optimizing user funnels
- Knowledge of all digital marketing tools
- Should have knowledge of setting up ad campaigns
Salary Trends
The typical digital marketing administrator’s compensation is 6 lakh for each annum. It can shift depending on experience and qualifications. Assuming you’re a mid-level digital marketing representative and wish to scale the stepping stool, we suggest pursuing a professional course like a Master’s or MBA degree. Look at IIEC’s MBA in Digital Marketing – Postgraduate Course.
4. Digital Marketing Role & Job Description for Freelancers
Independent digital marketing roles have as of late seen a flood in the industry. All you really want is a PC and a decent internet association. This provides you with the upside of being your own chief and working according to your very own preferences and time. Look at the advantages of independent marketing jobs here.
Responsibilities
Normally, a consultant’s job role would rely upon their specialized topic. Normally, a consultant’s job role is to help a client with promoting or selling their items or administrations online.
Your job is to sack clients by showcasing your gifts and offerings, reaching out to them, and converting them into paying clients. It is vital to assemble an affinity with them too and ensure they are happy with your administrations.
Skills & Qualifications Required
Your skills and qualifications will rely upon your job role. On the off chance that you function as a consultant in comprehensive digital marketing, it is basic to know the fundamentals of SEO, promotion plan, virtual entertainment marketing, web investigation, and more.
Assuming you’re specific just in one field of digital marketing like SEO or website streamlining, then guarantee you know each part of that specific region. Look at these short courses in digital marketing skills to improve your insight.
Salary Trends
So there is no proper salary with regards to independent digital marketing jobs. It relies on your skills, experience, what kind of clients you work with, the idea of the venture, and likewise the time you take to finish one undertaking.
The salary is fixed according to expectations or the quantity of hours. This should be chosen beforehand. The typical earnings of a specialist in India are around 6 lakh for every annum.
The earnings may not be extraordinary while starting out however when you fabricate a decent customers, there is no looking back.
5. Digital Marketing Job Description & Role for SEO Specialists
SEO implies website streamlining and a SEO expert is liable for a brand’s web crawler ranking which helps in brand perceivability.
Responsibilities
- Identify trends and execute SEO campaigns
- Collect data, analyze results
- Increase ROI of paid campaigns
- Analyze website analytics using relevant tools
- Execute paid campaigns
- Allocate budgets to campaigns
- Optimize landing pages
- In-depth competitor analysis
- Link building
- Keyword discovery and expansion
- Work with content, marketing, and brand team
- Recommend changes to website and content to boost rankings
Skills & Qualifications Required
- Relevant SEO experience
- SMM experience using PPC campaigns
- SEO qualifications or digital marketing certifications
- Analysis skills for customer acquisition
- Experience with SEO tools and campaigns
- Understanding of ranking requirements and search engine algorithms
Salary Trends
The typical salary for a SEO expert is around 5 lakh for each annum. It profoundly relies upon your degree of ability and the kind of job role.
6. Digital Marketing Role & Job Description for Ecommerce Marketers
An internet business advertiser makes and carries out internet business techniques that would increase online exchanges and assist the organization with growing. You should ideate, execute, develop and break down internet business marketing plans.
Responsibilities
- Manage and develop the brand’s eCommerce strategy
- Work with the sales team
- Work with marketing team/agency
- Allocate tasks to team members
- Measure sales
- Increase conversion rate through campaigns and other marketing efforts
- Analyze which marketing channel works best
- Marketing efforts to increase sales
- Deliver the best customer experience
Skills & Qualifications Required
- Good communication skills
- Experience with eCommerce platforms
- Familiarity with the back end of various platforms
- Content and image creation experience
- Relevant qualifications in the same or related field
- Ability to analyze big chunks of data
- Should be able to work under pressure
Salary Trends
An eCommerce director’s typical salary in India is about INR 6 lakh for each annum.
7. Digital Marketing Role & Job Description for Content Marketers
A content advertiser is vital for all your digital marketing efforts.
Responsibilities
- Planning digital content marketing strategies
- Executing these campaigns with other teams
- Leveraging latest trends
- Coming up with relatable content
- Create engaging content to drive sales
- Measure marketing results of various campaigns
- Coordinate with writers, visualizers, and the creative team for campaign launches
- Create SEO rich content
- Use different platforms and create content for each specific type of platform
Skills & Qualifications Required
- Good command of language
- Good communication skills
- Should be able to write well
- Long-format and short-format writing skills
- Excellent data-driven and analytical skills
- Proficiency with tools such as Google Adwords and Google Analytics
Salary Trends
The typical salary of an accomplished content advertiser is 4.5 lakh INR per annum.
For some content marketing inspo, look at these great industry-significant contextual investigations!
With this, we finish up our article on the digital marketing job description for a portion of the top roles. Assuming you are at present applying for any of these jobs, you ought to definitely look at this blog on the most proficient method to compose an ideal digital marketing resume.
That is all from us parents. In the event that you delighted in reading our blog, kindly let us know in the remarks beneath.
