Artificial Intelligence in Digital Marketing is an interesting topic to learn. I’m sure you must be thinking that artificial intelligence, e-commerce, digital marketing are all different and maybe they are independent industries and concept but trust me you’ll understand that artificial intelligence is basically the process which is used for digital marketing and e-commerce businesses to achieve better results.
Let’s understand this concept in more detail with this interesting read. Let’s begin 🙂
What exactly is artificial intelligence? Artificial Intelligence in Digital Marketing
Artificial intelligence as the word says “artificial” which means things that are not natural, while intelligence means intelligent decision :).
Now let us break down artificial intelligence.
It’s like basically we as human have got brains, we think, we decide and then we perform to get some results.
On the other hand, there is a machine which does the same activity that human can do is called the artificial intelligence.
The irony is these machines have got enough brains that they can make a copy of all those cognitive strategies, thoughts which we as humans have been doing for the last few million years.
Let’s understand in simple terms.
These are machines who can think who can do various activities and who can also reply on their own based on the data that has been fed into them. Interesting isn’t it?
Artificial intelligence or also called as AI has changed the way we do business.
AI has transformed digital marketing and e-commerce.
Many top brands in e-commerce such as Amazon, shopify, Flipkart, Google and many more are coming up with their own AI technologies.
It understands the consumers behavior and also does database decisions which are so fast so accurate that we humans have started relying on artificial intelligence.
Please continue to read this article so you can learn about the potential and skills requirement to become a Digital marketer for an e-commerce business with practical knowledge in artificial intelligence and get good salary value and respect for yourself in the corporate world.
Role & Uses of (AI) Artificial Intelligence in Digital Marketing
Artificial intelligence usability is growing at lightning speed at a pace which is uncontrolled.
Every company is going digital and digital marketing is the way for growing any business so every e-commerce store is utilizing the power of artificial intelligence for their digital marketing.
Below I am giving the list of all roles and uses of artificial intelligence in digital marketing.
1. Gathering, recognizing, and analyzing data
I’m sure you must be knowing that CRM or simply customer relationship management is a very important element to build sustainable customer and business relation.
The AI technology can automate the whole thing. Businesses who want to be customer centric give the best level of support. Countries thrive with the use of customer support artificial intelligence tools because it can gather a lot of data points of the customer and reverted back with possible solutions which can keep the customer not just happy but also engaged and loyal to the brand. The best part is this thing can be done for not just few hundred customers but can target millions of existing customers accurately with customized and tailored to meet needs and solutions of each customer.
Now tell me why you company will not look for an AI tool and why humans have to still continue to do this work yeah I can substitute a lot of these works that human can do in human can work on things which are the real purpose of them to be in this world.
While creating this document even I was using speech to text dictation tool using my Mac which is also an AI tool which listens process types the content in real-time making my time saved up to 200 percentage.
AI can gather information such as where they go what videos they watch what product is the shop open and based on this historical data e-commerce companies can make best use of their customers existing information to make the business become more successful.
With this gathered data marketers can understand a customer’s buying patterns and needs and adapt the AI to boost conversions.
You can easily map the consumer journey and provide the right recommendations to the user.
2. AI with A/R and V/R: Artificial Intelligence in Digital Marketing
Have you ever thought that this virtual reality and AR that’s augmented reality can together bring such an amazing experience of artificial intelligence that this unique experience is the future of digital marketing and e-commerce.
Consumers can interact and learn more about a brand in new, interesting ways.
It also contributes to brand identity and hence, increasing brand awareness as well as brand loyalty.
3. Email Marketing: Artificial Intelligence in Digital Marketing
Digital marketers working for an online shop want to always send personalized emails but without AI it was all manual.
Thanks to artificial intelligence that every thing can be not sent out personalized to the users based on their past actions.
Which means that customer will get emails which are very much related bill to their interests.
So they won’t click on spam and with the personalized email subject line and product recommendations of their choice and conversations purely based on their interests and behavior.
There are few tools which are powered by artificial intelligence.
This optimize the email personalization and gives laser focused target for example Phrase.
The fun thing with this tool is it optimizes the content of email that the message is definitely going to convert into a sale since these emails are targeted to the right customers at the right time when they are having the buying journey.
E-commerce companies can make best use of AI in its digital marketing strategy.
4. Customer services: Artificial Intelligence in Digital Marketing
We have seen the rise of chat bots for online businesses.
It starts from free can work to few dollars per month but the power of chat portals such that your customer support and customer service journey can be completely be automated.
Your customers will love this tool.
They get the best possible experience which other live chat agents cannot provide at the quality of error free chat and precise responses.
The cost of chat bots are less but gives a lot of value in terms of digital marketing.
5. Digital ads: Artificial Intelligence in Digital Marketing
Digital ads such as Google ads Bing ads Yahoo ads Facebook ads they have capitalized on AI.
Google Instagram Facebook are some of the prominent examples of social media platforms.
It provides custom audience engagement which means the audience demography interest the likes dislikes their Preferences are all considered before showing an advertisement to them.
Instagram is one big success in digital advertising space.
It shows ads which the customer looks for this helps these companies to also develop start-ups which are focused on niche.
It can attract better user base does interact with system is helping digital advertisements companies to create relevant advertising improving revalue for each ad campaign.
Digital Marketing Examples: Artificial Intelligence in Digital Marketing
We thought you might enjoy these examples of artificial intelligence in digital marketing.
1. Lenskart
Lenskart, an Indian company, allows users to upload photos of their faces from three angles. After uploading these photos, users can choose different sunglasses to ‘try on’ them. Isn’t that cool?
2. IKEA
In some countries, the Swedish Giant IKEA offers a feature in their app that uses AI-powered technology to show users how furniture will look in their homes. They can then buy the furniture directly from the app if they are satisfied with it. You can even order furniture from your home! Who could have predicted?
3. Google’s Rankbrain Algorithm
Google is the most popular search engine in the entire world. You’re probably using AI if you use it, even if you don’t realize it!
It can provide autosuggestions based upon your past searches and know what you are searching for before even you type. RanBrain, their AI-powered marketing tool, is unique.
4. Grammarly
Grammar correction apps like Grammarly and Hemmingway are a blessing. These apps save you time and prevent embarrassment, especially when it comes to important documents or emails.
The app will correct your errors as you write. It is who doing it? It’s artificial intelligence in action in real-time
5. Hubspot
Hubspot is a popular digital marketing tool that uses artificial intelligence to optimize your website content and plan your SEO strategy. This AI-powered tool automatically scans your website and recommends topics to you without your input. It will continue to suggest content that is relevant.
These are just a few examples of how artificial intelligence can be used in digital marketing. Continue reading to learn more about its benefits.
Bonus Read – Digital Marketing Examples You Need to know about.
Advantages of Artificial Intelligence in Digital Marketing
Artificial intelligence is a powerful tool for digital marketing.
-
Customer Services
Chatbots can be very useful, especially in customer service. It can assist multiple users at once in different time zones.
All customer questions and concerns can be answered in real time. AI chatbots can work 24/7, unlike human agents. They also have a higher efficiency in improving customer experience. You can choose from many languages, making it easier to create tailored customer solutions.
-
Enhanced Shopping and Buying Experiences
The way we shop is gradually changing with artificial intelligence. Many brands used AI to improve their shopping experience from the comfort of home during the pandemic.
AI has been used for retail purposes by international brands such as IKEA and Lenskart in India. Users can shop online, which makes it much easier.
-
Better Advertising
Marketing campaigns are only successful if they reach the right people. Companies can target the right customers with AI.
Artificial intelligence is a way to gather data and analyze it in order to predict or forecast future consumer behavior. This information can be used to target advertising campaigns by brands around the globe.
Google and Facebook use artificial intelligence to determine user intent and which users are most likely to convert. These factors include demographics, interests, and other relevant factors.
-
Increased Productivity and ROI
The ROI is directly related to how the information reaches the right people. Companies also felt that AI helped them increase productivity and convert more customers.
-
Dynamic Pricing
Pricing products is an art form. Amazon displays dynamic pricing based upon your past purchases every time you visit their Ecommerce site. It’s not surprising, right? It uses cookies to learn more about you and adjusts your product prices accordingly. This is an excellent example of AI in digital advertising.
-
Remarketing
Remarketing allows you to target customers who are interested in your product or services but might not be ready to buy. Displaying ads and sending out emails can help to increase recall and ultimately convert.
Future of Artificial Intelligence in Digital Marketing
It is impossible to underestimate the impact of artificial intelligence on digital marketing. It is constantly evolving and changing at an alarming rate. Its exceptional ability to collect and analyze data has the potential to revolutionize many industries around the globe.
It is not only applicable to digital marketing but also has great potential in the banking, medical and transportation industries.
Brands can use AI to improve their digital marketing strategies and provide better customer experiences by using AI. It has revolutionized the way we create websites, send emails, interact and shop.
Artificial intelligence isn’t here to replace a marketing professional. It is there to maximize their strategic efforts and make the most of their resources. Digital advertisers and marketers are both welcome to adopt AI.
FAQs
Q. How is artificial intelligence used in digital marketing?
Artificial intelligence, or AI, is used in digital marketing. It can be applied to digital marketing strategies with the ability to collect data, interpret it, apply it, and then learn from it.
Q. How will Artificial Intelligence impact digital marketing?
Artificial intelligence (AI) can be used to improve customer engagement, budget effectiveness, ROI, and data segmentation. AI tools make it easier to target potential customers with your campaigns.
Q. Is Artificial Intelligence the future of digital marketing?
Artificial intelligence is a key component of digital marketing. Artificial intelligence, or AI, is the only way for companies to meet ever-growing quality and customer demand. This is the future of digital marketing. It will make human experiences more similar to technology in the near future.
Bonus Read – Read more about the scope of digital marketing after the Covid-19 pandemic.
Conclusion
AI is a powerful technology that can make a huge impact on your brand. We recommend the MBA in Digital Marketing in India to upskill marketing professionals. You can opt for this 3-month comprehensive online digital marketing course or choose from one of these week-long online short courses.
