E-Commerce Certification for Working Professionals

E-Commerce Certification for Working Professionals

Course requirements

The basic requirements are a computer/laptop and a high speed Internet connection.

You do not need any knowledge or experience of online selling but a passion to start your e-commerce business.

Who Can apply for this course ?

This course suits working professionals who want to learn about the e-commerce industry.

Course Curriculum

  • 1. Introduction of “E-Commerce Fundaments” Slides
  • 2. What is E-Commerce
  • 3. Types of E-Commerce
  • 4. History of E-Commerce
  • 5. Understanding Online Shopping
  • 6. How Buyers Behave in Digital World
  • 7. Payment Methods
  • 8. Product Delivery
  • 9. E-Commerce Shopping Cart
  • 10. E-Commerce Store Design
  • 11. Market Share E-Commerce Vs Traditional Commerce
  • 12. E-Commerce Store Advantage
  • 13. E-Commerce Store Disadvantage
  • How to start your own E-Commerce Business

  • 15. Profitable product Selection
  • 16. Sell Products that you have knowledge about
  • 17. E-Commerce Category Research
  • 18. Find and Solve problems
  • 19. E-Commerce marketplace Data Research
  • 20. Analyze E-Commerce Market Opportunities
  • 21. Keyword Analysis
  • 22. Facebook Ad Analysis
  • 23. Industry Insights
  • 24. Search Engine Trends
  • 25. Target Customer Identification
  • 26.Persona Study for E-Commerce Store
  • 27. Estimating Life-time Value of a Customer
  • 28. E-Commerce Idea Validation
  • 29. Selling Products in Person
  • 30. Sell in Marketplaces
  • 31. Start a crowdfunding campaign
  • 32. Product offer Sales Page
  • 33. E-Commerce Test Store Setup
  • 34. E-Commerce Brand & Product Positioning
  • 36. Positioning your Product in a new ecommerce category
  • 37. Positioning in a Niche
  • 38. Product
  • 39. Product Weight & Size
  • 40. Fragile Products
  • 41. Seasonal Products
  • 42. Product Availability
  • 43. Restriction & Regulation on Products
  • 44. Cost of Shipping / Delivery
  • 45. Pricing your Products
  • 46. Cost Calculation
  • 47. Competitors Price Lookup
  • 48. MRP For Reference
  • 49. Keystone pricing
  • 50. A/B Testing the Price
  • 51. Technical Work
  • 52. Acquiring a domain Name
  • 53. Content Management System
  • 54. Hosting your E-Commerce Store
  • 55. SSL Security Certification for E-Commerce
  • 56. Payment Gateway For your E-Commerce Store
  • 57. Digital Marketing for your E-Commerce Store
  • Introduction – Fundamentals of Digital Marketing
  • Unit 1 – Why we made this course
  • Unit 2 – Who should we learn this course
  • Unit 3 – How you should complete this course
  • Introduction – How to Focus on Every step of your Customers
  • Unit 1 – Make your Customers as your Marketers
  • Unit 2 – Learn your Customers Buying path
  • Unit 3 – How to Develop Persona of your Customers
  • Unit 4 – How to Create a Conversion Funnel for your E Commerce store
  • Unit 5 – How to make best use of Digital marketing
  • eBook 1 : Calculating Website Conversion Rate
  • eBook 2 : Driving Traffic to website
  • eBook 3 : Understanding how customers notice your website
  • Introduction – Numbers matter in Digital marketing, Think as CEO’s thinks
  • Unit 1 – What is the Value of Time?
  • Unit 2 – Core Digital marketing Goals
  • Unit 3 – Questionnaire for Digital marketing Framework Development
  • Unit 4 – Connecting Dots by learning Consumer Purchase cycle
  • Unit 5 – Summary of this Chapter
  • eBook 1 : Writing Reviews
  • eBook 2 : Becoming a Community Leader
  • eBook 3 : Writing Articles
  • Introduction – Story telling for Digital Brand Awareness
  • Unit 1 – What is Brand story telling
  • Unit 2 – Stop being a Marketer Now
  • Unit 3 – Get into Real Conversation
  • Unit 4 – Create your Company’s Message Architecture
  • Unit 5 – Unified Brand Positioning of your Offline and Online Pressure
  • Unit 6 – Learn how to Choose Smart words
  • Unit 7 – Summary of this Chapter
  • eBook 1 : Developing a Marketing Strategy
  • eBook 2 : Reeling In Customers with Newsletters
  • eBook 3 : Automating Your Routine Tasks
  • eBook 4 : Searching for Traffic with Search Engine Advertising
  • eBook 5 : Marketing Your Company Offline
  • Introduction – Digital Marketing Tools for Startup Business
  • Unit 1 – Email Marketing Tool
  • Unit 2 – Marketing Automation Tool
  • Unit 3 – Project and Task management tool
  • Unit 4 – Social Media management tool
  • Unit 5 – Analytics tool
  • Unit 6 – Audience Engagement tool
  • Unit 7 – Search Engine Optimisation tool
  • Unit 8 – Competitor Research tool
  • Unit 9 – Summary of this Chapter
  • eBook 1 : Providing your own content on your site
  • eBook 2 : Anticipating Customer Needs
  • eBook 3 : Organizing a Buyer-Friendly Site
  • eBook 4 : Keeping Your Shopping Cart Simple
  • eBook 5 : Avoiding Assumptions about Your Customers
  • eBook 6 : Encouraging Viewers to Buy
  • Assignment
  • Introduction – How to keep your Company in Market Trend
  • Unit 1 – How to use RSS Content Aggregator
  • Unit 2 – How to Discover Industry Updates
  • Unit 3 – How to Monitor a Brand’s Search Trend
  • Unit 4 – How to Use Content Explorer Tool
  • Unit 5 – How to use Question Answer Sites for Digital marketing
  • Unit 6 – How Content Flipping helps in Digital marketing
  • Unit 7 – How to use Social media listening Effectively
  • Unit 8 – Summary of this Chapter
  • eBook 1 : Tracking Trends
  • eBook 2 : Measuring Web Site Traffic
  • eBook 3 : Getting to know your customer really well
  • eBook 4 : Using Your Data to Understand Your Business

FAQ's

The course access is granted for lifetime , however you can finish the course in 1 month time.

Whenever we update the course, you will receive a notification in your registered email id and the update will be available in your course dashboard.

Yes, the fee can be paid in EMI upto 24 months with few credit cards.

We do not offer refund after you get the course access in your course dashboard.

Mentorship By

Indian Institute of <br>E-Commmerce

Indian Institute of
E-Commmerce

Self Paced

₹2,360

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