Specialist Business Education in
Brand, Marketing and Product Management

India’s Only Industry Backed PGP of its Kind

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15 Months

Full Time

On Campus

Gurugram

Program Starts

Jul'24

Round 3 Deadline

31 May'24

Trusted by Experts

India’s leading organizations use our eCommerce and Marketing education for their employees

is a Knowledge Partner
to  Amazon & HUL

Proven Track Record of Outcomes

Our education has helped leading professionals accelerate their careers and crack top jobs.

82 Lakhs

Highest CTC post Altera program*

3,000+

Alumni across programs

30+

Partner Companies

50+

Cohorts across eComm & Marketing

Altera's PGP vs Traditional MBA

The PGP in Applied Marketing is a new-age industry backed version of an MBA in Marketing.

A Curriculum Designed & Delivered
by Industry Experts

The program curriculum rests on 3 pillars. Terms, sprints and career prep. Each of these are individually designed to help you level up on key marketing, business & professional skills.

4 Academic Terms

Marketing Management

  •  
    Understanding legacy marketing frameworks
  •  
    Mix creation for digital first businesses
  •  
    Positioning for digital first brands

Advertising Management

  •  
    Decoding consumer buying process
  •  
    Writing consumer insights and briefs
  •  
    Defining messaging and tone of voice

Media Basics

  •  
    Introduction to media planning & buying
  •  
    Optimising mix for campaign success
  •  
    Analyse media platforms & grasp key trends

Go to Market

  •  
    Identifying target markets
  •  
    Building physical reach for consumer brands
  •  
    Distribution channel management

Business Finance

  •  
    Interpret financial statements
  •  
    Utilize forecasting for strategic insights
  •  
    Develop financial plans for organisations

Business Communication

  •  
    Effective written communication
  •  
    Dynamic presentation techniques
  •  
    Interpersonal communication

Term Project

Build a D2C Brand

Apply key principles from the first term to bring your unique D2C brand to life. From conceptualization to market entry, develop a comprehensive strategy covering product offerings, digital marketing, and customer engagement.

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