PG AIM - Indian Institute of E-Commerce

Specialist Business Education in
Brand, Marketing and Product Management

India’s Only Industry Backed PGP of its Kind

Trusted by Experts

India’s leading organizations use our eCommerce and Marketing education for their employees

is a Knowledge Partner
to Amazon & HUL

Proven Track Record of Outcomes

Our education has helped leading professionals accelerate their careers and crack top jobs.

Altera's PGP vs Traditional MBA

The PGP in Applied Marketing is a new-age industry backed version of an MBA in Marketing.

A Curriculum Designed & Delivered
by Industry Experts

The program curriculum rests on 3 pillars. Terms, sprints and career prep. Each of these are individually designed to help you level up on key marketing, business & professional skills.

4 Academic Terms

Accordion #1

Marketing Management

Understanding legacy marketing frameworks
Mix creation for digital first businesses
Positioning for digital first brands

Advertising Management

Decoding consumer buying process
Writing consumer insights and briefs
Defining messaging and tone of voice

Media Basics

Introduction to media planning & buying
Optimising mix for campaign success
Analyse media platforms & grasp key trends

Go to Market

Identifying target markets
Building physical reach for consumer brands
Distribution channel management

Business Finance

Interpret financial statements
Utilize forecasting for strategic insights
Develop financial plans for organisations

Business Communication

Effective written communication
Dynamic presentation techniques
Interpersonal communication

Term Project

Build a D2C Brand

Apply key principles from the first term to bring your unique D2C brand to life. From conceptualization to market entry, develop a comprehensive strategy covering product offerings, digital marketing, and customer engagement.

Accordion #2

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