Specialist Business Education in
Brand, Marketing and Product Management

India’s Only Industry Backed PGP of its Kind

15 Months

Full Time

On Campus


Program Starts


Round 3 Deadline

31 May'24

Trusted by Experts

India’s leading organizations use our eCommerce and Marketing education for their employees

is a Knowledge Partner
to  Amazon & HUL

Proven Track Record of Outcomes

Our education has helped leading professionals accelerate their careers and crack top jobs.

82 Lakhs

Highest CTC post Altera program*


Alumni across programs


Partner Companies


Cohorts across eComm & Marketing

Altera's PGP vs Traditional MBA

The PGP in Applied Marketing is a new-age industry backed version of an MBA in Marketing.

A Curriculum Designed & Delivered
by Industry Experts

The program curriculum rests on 3 pillars. Terms, sprints and career prep. Each of these are individually designed to help you level up on key marketing, business & professional skills.

4 Academic Terms

Marketing Management

    Understanding legacy marketing frameworks
    Mix creation for digital first businesses
    Positioning for digital first brands

Advertising Management

    Decoding consumer buying process
    Writing consumer insights and briefs
    Defining messaging and tone of voice

Media Basics

    Introduction to media planning & buying
    Optimising mix for campaign success
    Analyse media platforms & grasp key trends

Go to Market

    Identifying target markets
    Building physical reach for consumer brands
    Distribution channel management

Business Finance

    Interpret financial statements
    Utilize forecasting for strategic insights
    Develop financial plans for organisations

Business Communication

    Effective written communication
    Dynamic presentation techniques
    Interpersonal communication

Term Project

Build a D2C Brand

Apply key principles from the first term to bring your unique D2C brand to life. From conceptualization to market entry, develop a comprehensive strategy covering product offerings, digital marketing, and customer engagement.

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