Build
Get access to Instructor-Led E-Commerce sessions to understand tools and strategies to build your E-Commerce business
Grow
Get live Mentorship support and 100+ assets to financially engineer your E-Commerce Business.
Sell
Understand how valuations, acquisition, merging works and how you can do a million dollar exit.
Learn how to sell in Online Marketplaces like
Program Information
  • E-Commerce Business Description

    Handicrafts E-Commerce Business has $61 Billion Ecommerce market globally and growing at 48% per annum. Get access to 100+ categories of Handicrafts products, like etc with our Plug & Play E-Commerce Store. With the help of our tools and mentorship, you can generate a revenue upto $4.9K /Month. We also help you to financial engineer your Handicrafts E-Commerce Business to sucessfully exit with an average business valuation of $24.11 Million.

  • What is Certified E-Commerce Professional

    Plug & Play E-Commerce Program lets you start your Ecommerce Business instantly with access to

    1. Plug and Play Ready to Use E-Commerce Website

    2. 500+ Category Based Product Listings

    3. Payment Gateway setup

    4. Order Management Support

    5. Dedicated Shipping & Logistics Support

    6. Access to 1000+ Affiliates Connect to Promote your Products

    7. Handling Refunds & Returns for your Orders

  • How do I grow my E-Commerce Business

    You get access to the below assets to successfully grow your E-Commerce Business

    1. Technical Assets : includes E-Commerce store, Domain name, Cloud hosting, Business apps, Payment gateway, Virtual phone number, Support desk software, 24/7 live chat.

    2. Legal Assets : includes Company formation, legal documents, Trademark, Payment collections.

    3. Marketing Channels : includes Business groups, Social media channels, Advertising accounts, Global ad networks, Affiliate networks.

    4. Content List : includes Ad creative, Banners, E-Books, Whitepapers, Case studies, infographics, Articles, Promo Video, Brand identity kit, Brand logo.

    5. Marketing Database : includes Affiliate Managers, Consumer E-mail database, E-mail credits, Commision agents contacts

    6. Sales Leads : includes Lead sharing, Sales CRM/ERP, Pre-set sales enquires, Ongoing sharing of New leads of wholesale buyers globally.

    7. Operations Management : includes Marketplaces listing, Sourcing solutions, Packaging solutions, Logistic solutions, Customs clearance, Insurance & Certification.

    8. Financial Support : includes Financial projection, Profits & loss analysis, Business plan, Business valuation, Investor Relations.

    9. Software Includes : inclueds SEO software, Email marketing tool, Social media software, Competitor Analysis software.

  • Skills to Have?

    Basic understanding of Internet technologies eg: Social Media, Search Engine, E-Commerce Marketplaces etc. Additionally we provide you full access to our Certified E-Commerce Professional Program a program valued at $2,500 to you and all your entire team so you can effectively manage your Handicrafts E-Commerce Business. It includes 120 Hours of Step by Step practical advice on how to start, build, grow and sell a Global Handicrafts E-Commerce business successfully.

Topics Covered

Syllabus

Introduction to Ecommerce Fundamentals

Understand the Ecommerce terms & glossary from the basics to build a stable and successful ecommerce business. In this module you will learn about

  • Introduction , History & Types of Ecommerce:  Learn from the history of Ecommerce to the present trends and types of Ecommerce Business models

  • Understanding Online Shopping: Understand elements such as Store Design, Buyer Behaviour, Payment Methods, Product Delivery, Ecommerce Advantages & Disadvantages

  • Ecommerce Marketplace Data Research:  Learn about Ecommerce category research, Marketplace data research, Find & solve problems, Selling products you have knowledge about.

  • Finding Potential Customers:  Learn how successful Ecommerce stores target customers based on persona, & lifetime value estimation.

  • Selling Products in Ecommerce Marketplaces: Learn how to sell products in various ecommerce marketplaces and how to optimise your seller account for better sales.

  • Pricing Strategy to Sell Products Online: Learn to calculate cost, look-up competitors pricing, MRP, Keystone pricing & setting up A/B testing for the right price.

Build Your Ecommerce Website

Learn how to build your own ecommerce website even without having prior knowledge in coding or website designing. In this module you will learn about

  • Registering a Domain Name: Learn how to create your Ecommerce store’s identity by registering the perfect domain name

  • Understanding Website Designing: Learn to create better User Interface for an ecommerce store with contents that convert traffic into customers

  • How to build a readymade website in low cost: Learn how to create an ecommerce store practically with IIEC’s recommended website builder tools for free.

  • Hosting your website: Understand the concept of hosting and learn how to analyse which hosting options are suitable for different ecommerce websites.

  • Creating search engine friendly contents: Learn how to organise contents in an ecommerce website which can convert to purchase decision for the users.Our experts shall guide the development of contents

  • Publishing your Ecommerce website: Learn how to do compatibility testing for your website before uploading website and also understand how to fix errors in websites before publishing your website.

Learn Ecommerce Business Operations

Understand all the business operations involved in running an ecommerce store from order processing to logistics.In this module you will learn about

  • How to sell products online: Learn how cash flow mechanisms work in ecommerce and also learn how digital goods, professional services can be sold online

  • Building affiliate networks: Understand the terminologies in affiliate marketing & how affiliate programs work. We help you in finding the best affiliate marketing network which suits you

  • Payment gateway solutions for your ecommerce website: Learn how payment mechanisms work in ecommerce webiste and also how to safeguard the payments received.

  • Shopping cart solutions: Understand the banckend management of shopping cart & its features for customer in shopping cart. Learn how to promote shopping cart for your ecommerce store.

  • Inventory management: Understand how to build inventory and be a low price stocking leader. Learn the iventory mechanisms used in ecommerce.

  • Ecommerce logistics & order fulfilment: Learn about in-house order fulfillment and how to outsource the fulfillment process. Also understand how packaging & labelling works.

Secure your Ecommerce website to get customers & sales.

To run an e-commerce business you must make sure your website complies with all the legal and security policies.this module will explain about these policies which include

  • Protecting your customers payment information: Learn how to protect your Ecommerce store users ,how to stay away from Chargebacks ,Privacy Policy for Your Ecommerce Store, SSL Security ,Trust Seals.

  • Understanding legal responsibility of merchant and customer: Learn the legal responsibilities which ecommerce store needs to follow to protect both the merchant and the customer.

  • Understanding security measures for your ecommerce store: Learn about planning the strategy,Writing Ecommerce Security Policy,analysing security risks. Get access to Ecommerce Security Assessment HandBook.

  • Protecting your ecommerce store from hacks & Virus: Learn how to prevent Distributed Denial of Services " DDoS Attack " on an Ecommerce Store ,how to stop a possible hacking attack & protect against Virus & Malware

Start selling your products in 100+ global marketplaces

Selling your products in various marketplaces will help you get more sales of your products. This module explains about various marketplaces and which marketplaces are suitable to list and sell your products. It covers the below topics

Take your retail shop to re-tail ecommerce business

Learn how to make a Retail Store Cashier less, Learn major design trends and techniques used by successful retailers around the world - techniques that they can implement themselves to improve shopper experience in their own stores.In this module , you learn about

  • Introduction to Digital Transformation: Get an overall view of retail market and online market and how a retail store can go online.

  • Online Business Platforms: Learn the steps involved to take any retail store online and how to run a fully functional E-Commerce store.

  • Entering From Retail to Online: Understand the advantages of running a fully operational E-Commerce store, customisation of yourstore, controlling customer information

  • Ecommerce Marketplaces: Learn how to market a retail store in various marketplaces & how to get marketing and advertising support from the marketplace

  • Optimising Product Page: Learn about product photography,angle of taking the Photos ,Photo Background ,Photography Equipments , and how to choose description & social proofs

  • Retail to Online Store’s User Experience: Learn about In-Store Online Transaction ,and understand about a practical casestudy : Open Source Digital Technology

Start selling bulk products in global marketplaces

Understand how export import works in ecommerce industry and how you can export your products to different countries using global marketplaces. In this module you learn briefly about

  • Introduction to international trade process: Understand the complete cycle of international trade process which includes how to import & how to export.

  • How to import & export: Understand the complete cycle of international trade process which includes how to import & how to export.

  • Documentation required B2B business: Learn about various documentation in international trade like Invoice,Bill of Lading,Airway Bill ,Certificate of Origin ,Shipping Bill ,Bill of Entry.

  • Custom clearance procedures: The most critical step in international trade is Custom Clearance Procedures.Learn about custom clearance procedures for export & import.

  • Banking & payment mechanisms in B2B trade: Get the real-time regulations for Imports & Exports of both RBI & Bank and learn about the payments related to it.

  • Shipping & Logistics process in B2B Trade: Get the real-time regulations for Imports & Exports of both RBI & Bank and learn about the payments related to it.

Grow your sales 10x faster with growth hacking strategies

Learn what strategies make Uber, Airbnb and top e-commerce startups an billion dollar business. Learn the marketing hacks and growth secrets today. In this module you will learn about

  • Growth hacking process: Learn to scale up e-commerce product sales using low-cost and highly profitable viral marketing strategies that works today.

  • Growth hacker funnel: Learn how to convert visitors to members and retain your members into paid customers as long as possible.

  • Push and pull strategies in growth hacking: learn to engage new users and re-target them using search engine optimisation, user experience and gorilla marketing.

  • Growth hacking tools: Various software tools which can help you to engage users and increase your presence.

  • Retaining online users: Get access to free software tools to help you understand post sale engagement for your e-commerce store.

Automate your Ecommerce Business with Automation tools

Learn how marketing automation transforms email marketing to support multi- channel marketing campaigns and increase lead generation and conversion. This module covers about

  • Automation bots: Learn to use various automation tool to boost your ecommerce stores presence to your prospective customers.

  • Automating market research: Learn how to use various online bots to give you competitors analytics to create your own marketing strategy.

  • Automating lead nurturing: Users don't want to just chat with a robot learn to use automation tool along live chat agent to get convert a prospective user to the customer.

  • User Experience Automation: Learn to create and automate personalised marketing contents customised with your user base

  • Automating social media messaging: Automated communication in 50+ social media networks including Facebook Twitter LinkedIn Instagram in the most effective way.

  • Automating sales for your products: Learn how to automate sales with personalised sales automation bots to achieve your sales targets.

Achieve consistent sales with Content Marketing

Learn the top Web content development by researching, writing, gathering, organizing, and editing information for publication on websites.

  • Creating Compelling Marketing Content: This lecture will help you understand how to create an affective sales presentation to make your customers buy products.

  • Creating an Effective Content Marketing Strategy: For every e-commerce store marketing strategies different learn what strategy suits for your e-commerce store.

  • Identifying Promotional Opportunities: Learn various promotional channels locally and globally to generate traffic leads and sales for the e-commerce store’s product promotion.

  • Content for Different Audience Segment: Learn the behaviour of your audience to grow your e-commerce store

  • Promoting Content Through Different Channels: This Chapter will teach the fundamentals to help you understand the basics of Ecommerce and the different types of Ecommerce

  • Finding Industry Influencers: Learn how to find, connect, engage niche channels in various social media an independent blogs for effective content marketing.

  • Introduction to Ecommerce Fundamentals

    Understand the Ecommerce terms & glossary from the basics to build a stable and successful ecommerce business. In this module you will learn about

    • Introduction , History & Types of Ecommerce:  Learn from the history of Ecommerce to the present trends and types of Ecommerce Business models

    • Understanding Online Shopping: Understand elements such as Store Design, Buyer Behaviour, Payment Methods, Product Delivery, Ecommerce Advantages & Disadvantages

    • Ecommerce Marketplace Data Research:  Learn about Ecommerce category research, Marketplace data research, Find & solve problems, Selling products you have knowledge about.

    • Finding Potential Customers:  Learn how successful Ecommerce stores target customers based on persona, & lifetime value estimation.

    • Selling Products in Ecommerce Marketplaces: Learn how to sell products in various ecommerce marketplaces and how to optimise your seller account for better sales.

    • Pricing Strategy to Sell Products Online: Learn to calculate cost, look-up competitors pricing, MRP, Keystone pricing & setting up A/B testing for the right price.

  • Build Your Ecommerce Website

    Learn how to build your own ecommerce website even without having prior knowledge in coding or website designing. In this module you will learn about

    • Registering a Domain Name: Learn how to create your Ecommerce store’s identity by registering the perfect domain name

    • Understanding Website Designing: Learn to create better User Interface for an ecommerce store with contents that convert traffic into customers

    • How to build a readymade website in low cost: Learn how to create an ecommerce store practically with IIEC’s recommended website builder tools for free.

    • Hosting your website: Understand the concept of hosting and learn how to analyse which hosting options are suitable for different ecommerce websites.

    • Creating search engine friendly contents: Learn how to organise contents in an ecommerce website which can convert to purchase decision for the users.Our experts shall guide the development of contents

    • Publishing your Ecommerce website: Learn how to do compatibility testing for your website before uploading website and also understand how to fix errors in websites before publishing your website.

  • Learn Ecommerce Business Operations

    Understand all the business operations involved in running an ecommerce store from order processing to logistics.In this module you will learn about

    • How to sell products online: Learn how cash flow mechanisms work in ecommerce and also learn how digital goods, professional services can be sold online

    • Building affiliate networks: Understand the terminologies in affiliate marketing & how affiliate programs work. We help you in finding the best affiliate marketing network which suits you

    • Payment gateway solutions for your ecommerce website: Learn how payment mechanisms work in ecommerce webiste and also how to safeguard the payments received.

    • Shopping cart solutions: Understand the banckend management of shopping cart & its features for customer in shopping cart. Learn how to promote shopping cart for your ecommerce store.

    • Inventory management: Understand how to build inventory and be a low price stocking leader. Learn the iventory mechanisms used in ecommerce.

    • Ecommerce logistics & order fulfilment: Learn about in-house order fulfillment and how to outsource the fulfillment process. Also understand how packaging & labelling works.

  • Secure your Ecommerce website to get customers & sales.

    To run an e-commerce business you must make sure your website complies with all the legal and security policies.this module will explain about these policies which include

    • Protecting your customers payment information: Learn how to protect your Ecommerce store users ,how to stay away from Chargebacks ,Privacy Policy for Your Ecommerce Store, SSL Security ,Trust Seals.

    • Understanding legal responsibility of merchant and customer: Learn the legal responsibilities which ecommerce store needs to follow to protect both the merchant and the customer.

    • Understanding security measures for your ecommerce store: Learn about planning the strategy,Writing Ecommerce Security Policy,analysing security risks. Get access to Ecommerce Security Assessment HandBook.

    • Protecting your ecommerce store from hacks & Virus: Learn how to prevent Distributed Denial of Services " DDoS Attack " on an Ecommerce Store ,how to stop a possible hacking attack & protect against Virus & Malware

  • Start selling your products in 100+ global marketplaces

    Selling your products in various marketplaces will help you get more sales of your products. This module explains about various marketplaces and which marketplaces are suitable to list and sell your products. It covers the below topics

  • Take your retail shop to re-tail ecommerce business

    Learn how to make a Retail Store Cashier less, Learn major design trends and techniques used by successful retailers around the world - techniques that they can implement themselves to improve shopper experience in their own stores.In this module , you learn about

    • Introduction to Digital Transformation: Get an overall view of retail market and online market and how a retail store can go online.

    • Online Business Platforms: Learn the steps involved to take any retail store online and how to run a fully functional E-Commerce store.

    • Entering From Retail to Online: Understand the advantages of running a fully operational E-Commerce store, customisation of yourstore, controlling customer information

    • Ecommerce Marketplaces: Learn how to market a retail store in various marketplaces & how to get marketing and advertising support from the marketplace

    • Optimising Product Page: Learn about product photography,angle of taking the Photos ,Photo Background ,Photography Equipments , and how to choose description & social proofs

    • Retail to Online Store’s User Experience: Learn about In-Store Online Transaction ,and understand about a practical casestudy : Open Source Digital Technology

  • Start selling bulk products in global marketplaces

    Understand how export import works in ecommerce industry and how you can export your products to different countries using global marketplaces. In this module you learn briefly about

    • Introduction to international trade process: Understand the complete cycle of international trade process which includes how to import & how to export.

    • How to import & export: Understand the complete cycle of international trade process which includes how to import & how to export.

    • Documentation required B2B business: Learn about various documentation in international trade like Invoice,Bill of Lading,Airway Bill ,Certificate of Origin ,Shipping Bill ,Bill of Entry.

    • Custom clearance procedures: The most critical step in international trade is Custom Clearance Procedures.Learn about custom clearance procedures for export & import.

    • Banking & payment mechanisms in B2B trade: Get the real-time regulations for Imports & Exports of both RBI & Bank and learn about the payments related to it.

    • Shipping & Logistics process in B2B Trade: Get the real-time regulations for Imports & Exports of both RBI & Bank and learn about the payments related to it.

  • Grow your sales 10x faster with growth hacking strategies

    Learn what strategies make Uber, Airbnb and top e-commerce startups an billion dollar business. Learn the marketing hacks and growth secrets today. In this module you will learn about

    • Growth hacking process: Learn to scale up e-commerce product sales using low-cost and highly profitable viral marketing strategies that works today.

    • Growth hacker funnel: Learn how to convert visitors to members and retain your members into paid customers as long as possible.

    • Push and pull strategies in growth hacking: learn to engage new users and re-target them using search engine optimisation, user experience and gorilla marketing.

    • Growth hacking tools: Various software tools which can help you to engage users and increase your presence.

    • Retaining online users: Get access to free software tools to help you understand post sale engagement for your e-commerce store.

  • Automate your Ecommerce Business with Automation tools

    Learn how marketing automation transforms email marketing to support multi- channel marketing campaigns and increase lead generation and conversion. This module covers about

    • Automation bots: Learn to use various automation tool to boost your ecommerce stores presence to your prospective customers.

    • Automating market research: Learn how to use various online bots to give you competitors analytics to create your own marketing strategy.

    • Automating lead nurturing: Users don't want to just chat with a robot learn to use automation tool along live chat agent to get convert a prospective user to the customer.

    • User Experience Automation: Learn to create and automate personalised marketing contents customised with your user base

    • Automating social media messaging: Automated communication in 50+ social media networks including Facebook Twitter LinkedIn Instagram in the most effective way.

    • Automating sales for your products: Learn how to automate sales with personalised sales automation bots to achieve your sales targets.

  • Achieve consistent sales with Content Marketing

    Learn the top Web content development by researching, writing, gathering, organizing, and editing information for publication on websites.

    • Creating Compelling Marketing Content: This lecture will help you understand how to create an affective sales presentation to make your customers buy products.

    • Creating an Effective Content Marketing Strategy: For every e-commerce store marketing strategies different learn what strategy suits for your e-commerce store.

    • Identifying Promotional Opportunities: Learn various promotional channels locally and globally to generate traffic leads and sales for the e-commerce store’s product promotion.

    • Content for Different Audience Segment: Learn the behaviour of your audience to grow your e-commerce store

    • Promoting Content Through Different Channels: This Chapter will teach the fundamentals to help you understand the basics of Ecommerce and the different types of Ecommerce

    • Finding Industry Influencers: Learn how to find, connect, engage niche channels in various social media an independent blogs for effective content marketing.

Create your future

Enter into ecommerce industry by enrolling into our PGPM in Ecommerce Business Management Program today ! Limited Applications Accepted !